Ukusukela kulo nyaka uphelileyo, ubhubhani omtsha we-pneumonia uye watshabalalisa umhlaba, wazisa iintlekele ezinkulu kumazwe ahlukeneyo kwaye waba nefuthe elikhulu kwimveliso eqhelekileyo kunye nolungelelwaniso lokuphila.Zonke iindlela zobomi, kubandakanywaIziboniso ze-LED,baye bafumana iingxaki ezinkulu.Imeko yangoku yobhubhane isaphindaphindwa ngokusasazeka kweentsholongwane eziguqulweyo, kwaye imeko yasekhaya neyehlabathi yokuchasana nobhubhane imbi.
Emva kobhubhane kunyaka ophelileyo, imboni yesicelo sokubonisa i-LED yafumana i-boom kwimveliso kunye nokuthengisa kwisiqingatha sokuqala salo nyaka.Nangona kunjalo, ngenxa yokunyuka kwezinto eziluhlaza kunye nokunqongophala kwezinto eziphambili ezifana nee-ICs zomqhubi, ishishini lahlulwa kakhulu.Uninzi lwee-odolo luya kwiinkampani eziphambili zetshaneli kunye neenkampani ezikhokelayo ezinobonelelo olwaneleyo.Amashishini amancinci naphakathi awajonganga nje kuphela ukungabikho kwemiyalelo, kodwa aphinde ahlupheke ngenxa yempembelelo ephindwe kabini yokunyuka kwamaxabiso ezinto eziluhlaza kunye nokubonelela okungakhuselekanga.Imarike yaphesheya kolwandle ilinganiselwe yimeko enzima yobhubhani kumazwe aphesheya, kwaye ngenxa yokunyuka kwamaxabiso enqanawa, ubunzima bokufumana isingxobo, kunye noxabiso lwe-RMB, nangona kukho ukonyuka okuncinci, uninzi lweenkampani ezithumela ngaphandle eziye zaguqula imarike yasekhaya. usakhetha ukugxila kwimarike yasekhaya kulo nyaka, ngakumbi imarike yasekhaya.Iinzame kwicala lesiteshi ziye zaqinisa ukhuphiswano lweshishini.
Ukwenzela ukuzinzisa ngakumbi izibonelelo zamatshaneli, amashishini aluncedo amajelo aza kuqhubeka enza impikiswano malunga nokutshona kwamatshaneli kulo nyaka, ngokusasazwa kwamajelo kwizixeko ezikwinqanaba lesithili kunye nezixeko ezikwinqanaba lesithathu nelesine zibe ngumba ekugxilwe kuwo.Ngokukhula kobuchwepheshe obutsha kunye neemveliso ezintsha ezinje ngee-COB ezincinci kunye neekhompyuter zonke, iinkampani ezinxulumeneyo ziye zamkela iindlela zokuzakhela okanye ezidityanisiweyo zokwenza amajelo okuthengisa amacandelo ahlukeneyo.Umboniso we-LED uye waba "yiparadesi" yamashishini amileyo ukuwela umda, kunye neenkampani ezininzi ezifana neLenovo kunye ne-Skyworth cross-border cross-border industry ye-LED, kwaye izise ukhuphiswano olunzima ngakumbi kwintsimi yesitishi.
Ubhubhani uyitshintshile imodeli yokuthengisa yoshishino, kwaye ukunyuka kwamaxabiso ezinto ezikrwada kunye nokunqongophala kuyitshintshe indlela yoshishino.
Iindyikityha zokufa eziphindaphindiweyo zihlala ziyintambo eziqinileyo.Nangona amanyathelo e-Wuhan-style draconian engakhange athathwe e-China, i-blockade yengingqi isekhona, ekwathintela ukuhamba kwabantu ukuya kuthi ga kwinqanaba elithile.Ukusukela ekuqaleni konyaka, iindawo ezininzi kumaphondo angaphezulu kweshumi elinesibini kunye nezixeko ezibandakanya iHebei Shijiazhuang, iChangsha, iNanjing, iHefei, iJilin, i-Inner Mongolia, iBeijing kunye neShanghai ziye zavalwa ixesha elifutshane ngenxa yobhubhane.Oku kubangele ukuphazamiseka okukhulu kubantu basekuhlaleni, kodwa kubangele ukuphazamiseka okukhulu kumashishini kuquka imboni yokubonisa i-LED.Ukwenziwa kwendawo yokuthengiswa kwemveliso ye-LED kuye kwaba yimfuno engenakuguquleka, ehambelana ngakumbi nenjongo yokuqala yezinye iinkampani ezikhokelayo zokuthumela iziteshi, kunye nokuthengiswa ngokuthe ngqo kunika iindlela.
Ngexesha elifanayo njengempembelelo yobhubhane, ngenxa yokunyuka kwamaxabiso eemveliso zehlabathi, nto leyo eqhube ukunyuka kwexabiso elihlangeneyo lezinto ezibonakalayo ezihambelanayo, phakathi kwezinto ezibandakanyekayo kwiimveliso zokubonisa i-LED, ukunyuka kweetshiphusi yi-15% ~ 20 %, kwaye ukwanda komqhubi we-IC yi-15% ~ 25%., ukwanda kwezinto zetsimbi ku-30% ~ 40%, ukwanda kwebhodi ye-PCB yi-10% ~ 20%, kunye nokunyuka kwezixhobo ze-RGB yi-4% ~ 8%.Ukunyuka kwexabiso lezinto ezibonakalayo kunye nokunqongophala kwamacandelo aphambili aphambili afana nee-ICs zomqhubi ziye zachaphazela ukuhanjiswa kwemiyalelo yoshishino, ngakumbi amashishini amancinci naphakathi.Kwimarike yemarike kwisiqingatha sokuqala salo nyaka, iinkampani zamatshaneli zibe zezona ziphambili ekuthuthweni kwempahla, kwaye ukusilela kwempahla kwixesha elidlulileyo kuthe saa ngokusebenzayo.ULeyard ubhengeze kwingxelo yakhe yezemali yekota yesithathu ukuba ukusukela nge-24 ka-Okthobha, uLeyard waye watyikitya imiyalelo emitsha engaphaya kwe-10 yeebhiliyoni zeeyuan ngo-2021, ukwanda ngama-42% kwangelo xesha linye kulo nyaka uphelileyo, kwaye amajelo ayo asekhaya athe akhokela ekugqibezeleni inkqubo yezemali. Umyalelo wonyaka ekujoliswe kuwo yi-1.8 yeebhiliyoni zeeyuan.Intengiso ye-Absen ngokusebenzisa amajelo kulo nyaka idlule i-yuan eyibhiliyoni e-1.Le yimpumelelo yenkampani ekuguquleni amajelo asekhaya kulo nyaka uphelileyo ngexesha elifutshane, kwaye ikwabhengeza ukuba isicwangciso setshaneli sasekhaya sase-Absen siyasebenza.Ukusuka kwimpumelelo yezi nkampani zikhokelayo ekuphenduleni ubhubhane, sisenako ukubona imikhondo yolunye utshintsho kwishishini lesicelo sokubonisa i-LED:
(1) Ipateni yesitishi:Iziteshi zihlala zisisiseko sokhuphiswano kwimarike yokubonisa i-LED.Kwixesha elidlulileyo, abavelisi baye bagxininisa "isiteshi siphumelele kwaye i-terminal iphumelele".Namhlanje, lo mthetho wentsimbi awukaphulwa.Kungakhathaliseki ukuba ishishini litshintsha njani okanye amaxesha atshintsha njani, iimpawu ze-LED zokubonisa iimveliso zithetha ukuba iinkampani zesikrini azikwazi ukwenza ngaphandle kwamajelo.Kwiminyaka yakutshanje, kukho umkhwa "wokutshona kwetshaneli" kwishishini, kwanokugxininisa imfuneko "yokuthengisa iimveliso ngokuthe ngqo kubasebenzisi", kodwa "ukucwiliswa kwetshaneli" kwindawo entsha yentengiso ayingxami ukukhuthaza ngokuthe nkqo. Ukutshona kwemijelo, kodwa kufuneka kuphuculwe kwisitishi Fumana eyona ndlela ifanelekileyo yesitishi ngokwesiseko somgangatho.
(2) Ipateni yebrand:Ngamaqela abathengi abaqhelekileyo kwimarike yaseTshayina, kukho ukuqonda okutsha kwamandla e-brand.Ngokomzekelo, emva kwe-brand ayikho nje amandla, kodwa kunye noxanduva, uxanduva kunye nesiqinisekiso.Ngenxa yoko, oku kukwakhawulezisa ukwahlulwa ngokubanzi kwepateni yophawu lwe-LED, yonke ipateni ye-LED yokubonisa i-brand yenziwe ngokutsha, kwaye enye ikumkani.
Okwangoku, ubume be-brand ye-LED yaseTshayina, inani leemveliso liselikhulu kakhulu, kwaye okulungileyo kunye nokubi kuxutywe, kubonisa imeko "yokudumba okugqithisileyo".Ngokwendlela yoshishino lwamazwe aphuhlileyo, kusekho indawo eninzi yokuphelisa iibrendi ezikhoyo kwimarike yaseTshayina.Ngaphantsi kwentsikelelo yeemeko zangaphandle ezifana nobhubhani walo nyaka, kulindeleke ukuba ukususela kwisiqingatha sesibini sonyaka, kuya kuba nomjikelezo weziphumo ezinzulu zokucoca iimpawu zengingqi kwimarike yokugcina.Iimpawu kunye neempawu ze-zombie ziya kupheliswa ngokuthe ngqo, eziya kuthi zithathe indawo yendawo yentengiso kunye namathuba oshishino kwiinkampani eziqinileyo zesikrini.
(3) Ukhuphiswano lwemarike:Imarike yokubonisa i-LED enexabiso eliphantsi iye yahlala kwimarike amashumi eminyaka, kwaye ukukhanya akukapheli.Kodwa ngokwenene, xa kuziwa ekunyusweni kwexabiso, bonke abavelisi "banesisu esibuhlungu" ezintliziyweni zabo.Ngeli xesha lokhuphiswano lomgangatho, akukho menzi uzimisele ukukhuphisana ngamaxabiso aphantsi, kuba uncama inzuzo, ugqithise ixesha elizayo, kwaye urhuqa phantsi ukuzinza kweshishini.Ngaphantsi kwemfazwe ebuthathaka ephantsi, kunye nokukhawuleziswa kwenguqu yezoshishino kunye nokuphucula, abavelisi baphonononga ngakumbi iindlela zokhuphiswano lwezoshishino ngokwemveliso, amajelo, iinkonzo kunye neminye imilinganiselo, ephucula ngakumbi ukhetho lwemarike kunye neemfuno zabasebenzisi abasebenzayo .
Ngenxa yoko, oku kuye kwaba yinkqubela phambili yokuba abavelisi bavule abasebenzisi abakhoyo kwaye babambe abasebenzisi ababadingayo.Oko kukuthi, ukuhlukana kokhuphiswano lweemarike kuthetha, kungekhona nje ukukhuphisana ngamaxabiso aphantsi.Oko kukuthi, ukuphonononga ngakumbi okunokwenzeka malunga neemfuno zabasebenzisi kwizangqa ezahlukeneyo, ukwakheka kwezakhiwo ezahlukeneyo zemveliso, kunye nokuphuculwa kwemixholo yenkonzo eyahlukeneyo kunye neendlela.Kakade ke, oku kufuna iindleko ezingaphezulu kubavelisi ukuba baqandusele imisebenzi.
Ngokubanzi, ukumaketha kweshaneli eshushu yasekhaya ukusuka kulo nyaka uphelileyo ukuza kuthi ga kulo nyaka ubukhulu becala "bunyibilike" ubusika obubandayo bowama-2020, nto leyo eyenza ukuba ishishini lokubonisa i-LED liphinde lisebenze kwiindawo ezahlukeneyo, eliya kuba sisiqinisekiso esomeleleyo sophuhliso lophuhliso.Imboni yokubonisa i-LEDkwixesha lasemva kobhubhani.
Ixesha lokuposa: Apr-03-2022