The next explosive market for LED displays: e-sports venues

The next explosive market for LED displays: e-sports venues

In 2022, at the Asian Games held in Hangzhou, e-sports will become an official event. The International Olympic Committee has also begun to incorporate e-sports into the Olympic Games.

No matter which country in the world today, there are a huge number of video game enthusiasts, and the number of people paying attention to e-sports matches far exceeds that of any traditional sports.

The e-sports in full swing

According to the Gamma Data “2018 E-sports Industry Report”, China’s e-sports industry has entered a rapid growth track, and the market size in 2018 will exceed 88 billion yuan. The number of e-sports users has reached 260 million, accounting for almost 20% of the country’s total population. This huge number also means that the e-sports market has great potential in the future.

Another VSPN “E-Sports Research Report” shows that the people who are willing to watch e-sports events account for 61% of the total users. The average weekly watching is 1.4 times and the duration is 1.2 hours. 45% of e-sports league audiences are willing to spend money for the league, spending an average of 209 yuan per year. The report shows that the excitement and attraction of offline events to spectators far exceeds the effects that can be achieved by online broadcasting.

Just as there are tennis courts for tennis games and swimming pools for swimming games, e-sports should also have a professional venue that meets its own characteristics-e-sports venues. At present, China has nearly a thousand e-sports stadiums in name. However, there are very few venues that meet the requirements of professional competitions. It seems that there are nearly a thousand companies, and most of them do not meet the standards in terms of construction scale and service standards.

Few e-sports venues cause serious imbalance between supply and demand. Game manufacturers will choose traditional stadiums to hold their events, but the audience is faced with the embarrassment that a ticket is hard to find. A professional e-sports venue can connect and meet the needs of both the organizer and the audience to a large extent.

Therefore, the hot e-sports market has spawned a new demand-professional e-sports venues, located at the end of this huge industrial chain, known as the “last mile”.

LED display in the E-Sports arena

Any large-scale professional e-sports arena is inseparable from the LED display.

In June 2017, the China Sports Stadium Association issued the first e-sports stadium construction standard-”e-sports stadium construction standard”. In this standard, the e-sports venues are divided into four levels: A, B, C, and D, and clearly stipulates the location, functional zoning, and software and hardware systems of the e-sports arena.

It is clearly required in this standard that e-sports venues above Class C must be equipped with LED displays. The viewing screen “should have at least one main screen, and multiple auxiliary screens should be set up to ensure that spectators from all angles can watch comfortably under normal conditions.”

In order to create the vivid and gorgeous effect of the game scene, a large number of professional e-sports halls are also equipped with stage installations. And the stage effect created by the LED display screen will do my part to become the protagonist of the scene demonstration on the stage.

Others, such as 3D display and VR interactive display, are also the highlight of e-sports venues. In these two areas, LED display screens can also do their best.

The vigorous rise and development of the e-sports industry has driven the popularity of offline events. The construction boom of e-sports stadiums in the ‘last mile’ presents attractive market opportunities and broad market prospects for large-screen LED displays.