Characteristics and meaning of immersive experience
1.From classical exploration to modern experience
Immersive experiences have a profound connection with human evolution. Human beings have gone through a long historical process of yearning for and developing immersive experiences. With the development of the human nervous system and thinking system, humans formed a complex system of perception, experience, and memory early on, and continuously expanded their range of experiences through their unique imagination. The process of acquiring such experiences is both a tireless process of construction and exploration, and a playful process of gaining great pleasure and beauty.
As early as the ancient Greek era, Plato and other scholars described the characteristics of "sensory experience". In his analysis of the "Heraclitean world", Nietzsche pointed out that play is not arbitrary play, but extremely committed creation, which can endogenously form order. This is the mystery of its great pleasure of flexible LED: "Just as necessity and play, struggle and harmony must coexist in order to give birth to a work of art". Nietzsche's distinction between the god of the sun and the god of wine also inspired future generations to think: if the plastic and musical arts represented by the god of the sun and the god of wine intermingle, integrating the senses of sight, hearing and touch, it is possible to "gradually transform the subjective into a state of oblivion as the passion rises. P1.8 is better. This kind of immersive experience has become a wonderful realm for human beings to aspire to.
The American psychologist Mihaly Csikszentmihalya introduced the psychological term "flow" (Flow or Mental Flow) in 1975, which refers to a special feeling of betting one's mental energy completely on a certain activity. The person enters a state of total concentration, as if immersed in a pleasant current without being disturbed, and even forgets the passage of time, realizing only when it is over that a long time has passed. When the flow of the mind is generated, it is accompanied by a heightened sense of euphoria and fulfillment, and it leaves an unforgettable memory afterwards. LED display. This sensation goes beyond what one experiences in daily life, and causes people to yearn for it and become fascinated by it. This can be said to be an early systematic description of immersive experience.
(2) From real experiences to fictional worlds
Immersive experiences have entered an advanced stage with the progress of
productivity. Before industrial society, due to the limitations of technological equipment and consumption level, the immersive experiences people obtained were often fragmented and occasional, and could hardly become a widely pursued form of consumption. When human beings entered the post-industrial era, people's consumption crossed the stage of pursuing inexpensive and good quality, value for money and full enjoyment. The application of new audiovisual, artificial intelligence, 5G, AR, VR and other technologies provides the feasibility of practice, that is, with the help of technological equipment and creative design, to develop high-quality experience into a form of consumption with high value, which promotes people's vigorous development and extensive pursuit of experience consumption. As American scholar B. Joseph Pine pointed out in "Experience Economy", experience is the fourth economic provision in human history. While the agricultural economy provides natural products, the industrial economy provides standardized goods, and the service economy provides customized services, the experience economy provides personalized experiences. When standardized products, goods and services are beginning to have excess capacity, only experience is the high-value bearer that is in short supply.
As an economic provider in the post-industrial era, "experience is an event that allows everyone to participate in a personalized way". It is driving the transformation of businesses in multiple sectors from standardized goods and services to providing a wide range of personalized experiences. These experiences include the fairytale world experience offered by Disneyland, the feeling of basketball stardom brought by the Jordan brand, and the luxury fun shown by Armani suits. The immersive experience, on the other hand, is a high-value experience created by integrating a lot of technology, intelligence and creativity in a post-industrial society. It is a highly integrated form guided by thematic design, designed according to modern logic, and effectively controlled by intelligent means, bringing together multiple experiences. It is a symbolic system carefully designed, created, operated and sold by professional
organizations, and a service process that immerses the audience in it. When the immersion experience is over, "people still cherish it because its value is in their hearts and minds and endures. "6 The desire for such valuable and memorable immersive experiences has become an increasingly strong consumer demand in post-industrial society and a frontier area leading to consumer upgrading.
(3) Formation of full experience and super shock
Immersive experience has rich technological connotation and humanistic value. Promoted by modern advanced technology, immersive experience becomes a wrapped, multi-sensory, instant and controllable industrial form that integrates hardware equipment and software content. It transcends the traditional mediums of performing arts, film led display, music and exhibition, and forms a service mode that includes visual, auditory and tactile experiences, providing people with an unforgettable experience that integrates various audiovisual effects and multiple media, acting on the whole body and mind. It is particularly important to note that immersive experience contains a rich modern logic. When it creates various experience units, it not only follows the traditional formal logic and emotional logic, but also adopts a lot of results of temporal logic, quantum logic and multi-valued logic, thus creating an alternative space-time that reflects both free imagination and profound logical power. As Harvey Fischer, president of the International Federation of Multimedia Associations, said, "Although the digital kingdom is essentially technology and binary code, it unleashes the most heavenly imagination in every field of human endeavor" . In addition to its applications in medical, engineering, training, and military fields, immersive experience has developed into a high-value cultural service in the field of cultural industries. With thematic narratives as the focus, immersive audiovisual effects, and modern logic as the structure, it provides people with a triadic value experience, i.e., direct sensory experience, indirect emotional experience, and introspective philosophical experience. The current immersive experience is becoming one of the new industries in the field of cultural industry with very strong innovative vitality and rich and diverse expressions.
Immersive experience expresses a deep humanistic meaning. It allows the audience to enter the fictional world from the real experience, conveying the creator's new interpretation and expression of the inner order of the self, everything, the world, and the universe. As Israeli scholar Yuval Hilarie points out in A Brief History of Humanity, "The ability to tell fictional stories is an extremely important leap in human evolution." The truly unique function of human language is to "discuss fictional things". Only humans can discuss things that don't really exist and believe in unlikely things. The great role of fictional stories lies in their ability to harness the power of imagination and logic to bring people together with a shared vision to bring fiction to life. This is the fundamental reason why the power of humans is magnified and can dominate the world more than any other animal8. It is also one of the reasons why immersive experiences are so powerful. The immersion experience recodes all kinds of audiovisual symbols and introduces people to an alternative space-time composed of temporal logic, quantum logic and multi-value logic, which greatly stimulates people's curiosity and imagination. As the saying goes, "A day in the cave is a thousand years in the world". Because it adopts a rhythm of space-time movement and symbolic logic structure that is very different from people's daily life, from the dialogue with the genius scientist and artist Da Vinci 500 years ago, to the future world of 2050, to interstellar travel and visit to Mars. They are fantastical and dreamlike, but clearly a real world that works autonomously. In view of this, immersive experience, as a kind of modern experience consumption, has the distinctive characteristics of big wonder, super shock, full experience and logical power. The experience people get in daily life, or in natural landscape, traditional film and entertainment, may be only one of them. Only in the scope of immersive experience can these four aspects be fully integrated and reach the realm of water and milk.
Post time: Jun-06-2022