Although the e-sports industry market is booming, for LED display companies, there is still a long way to go and a long way to go.
Recently, Huaxing Optoelectronics brought a variety of high-end e-sports products to the Second International Display Expo (UDE2020), and through this move, to show the industry its strong innovative strength in the field of e-sports; the products on display include 34-inch 21:9 MNT, 32-inch 240Hz MNT, and 27-inch 240Hz MNT.
It is understood that Huaxing Optoelectronics has been in the field of e-sports for a long time. In 2019, it launched a number of high-end panels to the market and received a lot of praise; and at the European Professional Audiovisual Equipment Integrated Equipment Exhibition (ISE2020) in early 2020 On the previous page, the two gaming monitors that Huaxing Optoelectronics presented to the industry with Mini-LED backlight also attracted widespread attention.
In recent years, due to the vigorous development of the e-sports industry, it has attracted investment in many supporting facilities industry. For example, the panel industry has targeted the high-quality e-sports screen market required by e-sports players. Data shows that the actual sales of the e-sports market are Revenue has increased from 50.46 billion yuan in 2016 to 94.73 billion yuan in 2019, nearly doubled in value, and its growth rate is gratifying.
In 2020, netizens will be hailed as the “golden age” of e-sports, and the benefits continue, not only because people’s recognition of the e-sports industry has increased year by year, and many events have been held, but the main reason is that it is affected by the epidemic, life and entertainment. , Leisure activity venues have been closed one after another, and people’s entertainment methods have been restricted. This has stimulated the development of the e-sports industry to a certain extent. According to statistics, in the first quarter of 2020, affected by the suspension of the epidemic, the number of e-sports players in my country has increased to 482 million. , The month-on-month growth rate reached 8.32%, a major breakthrough in the growth rate.
Secondly, the gradual maturity and popularization of 5G and other emerging technologies have also brought new development opportunities for the e-sports industry. Xiao Hong, CEO of Perfect World Co., Ltd., once said: “As 5G is combined with cloud computing, more cooperation With the increasingly mature virtual reality technology, through wearable devices, spectators can directly participate in the game and even interact with the players’ game environment in real time, which will completely subvert the experience of traditional sports competitions to the public.”
Based on the above, it is not difficult to see that despite the global impact of the new crown epidemic, the e-sports industry has maintained strong demand and has become one of the few industries in my country showing a growth trend. According to relevant data, from January to June 2020, The actual market sales revenue of China’s e-sports industry was 71.936 billion yuan, a year-on-year increase of 54.69%.
The broad prospects of the e-sports industry have attracted a large number of companies to invest in the layout, including the aforementioned panel companies such as Huaxing Optoelectronics. Then, if the LED display companies that belong to the display manufacturing industry as the panel companies can also take advantage of the power The “fast train” of the competitive industry?
The answer is unquestionable. In fact, as early as 2017, LED display companies aimed at the e-sports market. For example, LED display companies such as Leilink Optoelectronics, Leyard and Absen have successively launched in the e-sports industry. Corresponding layout.
So, where are the opportunities that the e-sports industry brings to the LED display? We in the industry often say: “100 inches or more is the market for LED displays.” This sentence sharply exposes the limitations of the application market of LED display products.
Although LED display products have entered the field of small pitch from the past outdoor large screens, they have achieved curve overtaking in technology, and can produce display products comparable to LCD panels. However, in terms of small and medium size, LED displays are limited by price , There is no competitive advantage in the market. Therefore, in the e-sports industry, the market for LED displays is concentrated on large live screens.
In e-sports events, what the audience asks to watch is often not the player’s operation scene, but the player’s operation feedback in the game. Therefore, how to present the picture to the audience with high quality and low latency has become an important part of the e-sports arena. Must think about the problem.
At present, any large-scale professional e-sports stadium in China is inseparable from the LED display. According to the first e-sports stadium construction standard issued by the China Sports Stadium Association in 2017-”e-sports stadium construction standard”, here In this standard, it is clearly pointed out that the e-sports venues are divided into A-level, B-level, C-level, and D-level 4 levels, and clearly stipulates the site selection, functional zoning, and software and hardware systems of the e-sports arena.
In addition, according to the standard, e-sports venues above Class C must be equipped with LED displays. At the same time, a large number of professional e-sports halls often choose LED display in order to enhance the atmosphere. Screen to create a stage effect.
Above, we can see that with the explosive growth of the e-sports industry, LED display companies have also opened up new business opportunities. However, behind this celebration, there are also a lot of worries, because the e-sports industry has a broad market and attracts It is not only LED display companies, but also other companies that have invested in them. In the face of these companies, LED display companies are feeling the pressure.
In e-sports screen products, we and panel companies have always had a “clear division of labor”. Panel companies focus on small and medium sizes, mainly desktop applications, while LED display companies focus on large sizes, mainly live large screens. However, with the development of display technology, this situation has changed to a certain extent. Xiaomi and related TV manufacturers have released large-screen TVs with a size of about 120 inches. Compared with LED displays of the same size, This product is not only comparable to LED displays in terms of display effects and functions, but also completely crushes LED displays in terms of price. This change is fatal to LED displays.
Furthermore, as an emerging field, the e-sports industry requires no less than traditional stage performances on the scene, and even puts forward higher requirements for the display effects and creative solutions of LED display products. Therefore, LED display products must have In doing so, it is necessary to move closer to artificial intelligence, 3D virtual reality and other technical means, to cater to the huge e-sports game market demand with more intuitive and interactive creative displays, and to bring a stronger sense of technology and immersion to the audience Style experience. However, some companies are not aware of the high requirements of e-sports for the display. They dealt with the solution of conventional screens and measured it solely by price, which led to the phenomenon of “recharging good quality”, which brought a bad experience to the audience. At the same time, it has also overdrawn the “credibility” of the industry.
In summary, despite the booming e-sports industry market, for LED display companies, there is still a long way to go.
Post time: Nov-17-2021