The development of the domestic LED display industry in 2021 will be “two major difficulties”!

The LED display industry has developed to the present and has experienced a chaotic situation from the beginning. At present, the industry as a whole has entered a mature stage from design and development, quality control, and product technology, especially the small-pitch LED display made in China. Many products have been recognized by many international markets. In addition, with the recent expansion of several major domestic manufacturers, the industry's production capacity has continued to increase. Recently, LED screen companies represented by channel wholesale have frequently reported price reductions. The price of LED display products is expected to continue to decline. On the other hand, in the past few years, many screen companies in the industry have focused on channel development. The display market is about to usher in another spring.

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However, while the LED display market is picking up, we are also clearly aware of some of the problems faced by the current industry, and two of these problems are currently urgently needed to be solved: one is to reduce costs, optimize production capacity, and improve product performance; It is to optimize after-sales service and enhance brand image. How can manufacturers find solutions to these two problems? The author does not have standard answers here, but can only provide reference opinions, because "specific analysis of specific problems" applies to manufacturing as well!

Reduce product cost and improve product performance
Cost issues have always been a major problem that restricts the development of the industry. Although the price of LED displays has fallen sharply in recent years, they are still high compared to other display products. A new life, but its high price has also discouraged many customers in the market. In the current market environment, only the price of LED display screens is more "close to the people" in order to gain a larger market share.
The modularity of LED display products allows them to win a unique market, and their high assemblability has also increased their production pressure. According to industry insiders, the current upward trend of raw material prices in the industry is still unclear. The best way to reduce product costs is to start with "standardized production", continuously optimize production capacity, and reduce product defect rates. In recent years, the industry has made a lot of efforts and attempts in terms of "standardized production" and introduced Automated production equipment, learning advanced management and production experience, etc., although some achievements have been made, but still can not keep up with market demand. Prior to this, the industry has set off a wave of unified module size, which is very popular with screen companies. If standardized production can be implemented well, it is believed that the cost pressure of screen companies will also be reduced.
On the other hand, some screen companies believe that the way to reduce product costs is to implement the "explosive product strategy", make the ultimate single product, and focus their main resources including technology research and development, production management, product marketing, etc. on the ultimate product to form a scale The effect is to reduce or eliminate as much as possible the subtraction strategy that has nothing to do with "explosive products", so as to reduce costs and improve efficiency. It should be noted that in this way, "explosive products" cannot be products that rely on low prices to grab the market, but are developed around the user value chain, and are good products that can meet "user needs and experience" as the core.
Optimize after-sales service and enhance brand image
There is no need to say much about this issue. As a "professional" product, LED display products, "after-sales service" has always been the top priority of the screen enterprise market, and even many industry insiders believe that selling screens to customers is just a success. The first step, the next ninety-nine steps are after-sales service... After gradually getting out of the stage of LED display product price melee, some domestic LED screen enterprises gradually realized the importance of "brand" and began to pay more attention to after-sales service work. However, there are still many after-sales problems in the LED display industry that make many end users complain.

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Industry insiders believe that in the future, LED display companies will fight for the competitiveness of manufacturing and the continuous optimization of after-sales service models will play a key role. It should be noted here that the current after-sales service in the industry has great drawbacks. Seriously speaking, the current after-sales service of various screen companies is in a state of disorder as a whole, because LED displays are generally larger engineering projects. Many local distributors may not have the service capability and have to rely on the manufacturer. As a result, the after-sales cost will be "a lot of pressure". It is better for a strong manufacturer to say, otherwise it can only be a dumb eating coptis, and there is no need to tell. The more screens you sell, the harder it is to clean up the after-sales stand.

The after-sales service of many screen companies in the industry is to cooperate with other manufacturers to establish a "maintenance alliance" locally, which can greatly reduce costs. However, it is difficult to achieve a unified standard in team management in this form, and there are also some in the industry. Such a statement-in fact, only from the technical level of after-sales maintenance, the industry can be very professional, but from the analysis of management, the level of after-sales service in the industry is far from that of the home appliance industry. It is of course hello and me, everyone, if you encounter a responsible after-sales team, if you are unlucky, you do not do things with money or do not do things well, it is a very headache for users and screen companies.

It can be seen that in the manufacturing industry, it is true that “brand building is half the success if you can do a good job in after-sales service”. Judging from the current status of the industry, it is difficult for the industry as a whole to comprehensively improve its service awareness and implementation level in a short period of time. If LED screen companies want to develop in the next industry integration, they must deepen after-sales service, create irreplaceable service products, and continuously enhance the value of the corporate brand, so as to obtain a broader profit margin.


Post time: Sep-22-2021

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