Immersive experience: the new industry of culture and technology integration
Immersive experience is a new type of industry formed by the integration of culture and technology today. It has developed into a wraparound, multi-sensory, instant and controllable experience system integrating hardware equipment and software content with the promotion of advanced technological achievements. It has been derived into rich forms in the field of cultural industry such as immersive performance, immersive exhibition, immersive entertainment, immersive film and television, and immersive heritage preservation with high pixel. It has become a powerful engine and a frontier area for the integration and innovation of culture and technology with a large number of technology integration, rapid content update, and broad market application, and has demonstrated an increasingly broad application prospect.
Immersive experience is a hot research field that is forward-looking and challenging in the world today. In recent years, government departments, universities, think tanks and enterprises in developed countries such as the United States, the United Kingdom, Germany and Japan have conducted research on immersive experiences from different perspectives, involving various segments such as immersive technology development, investment and cooperation, market application, foreign export, humanities and arts. For example, the UK has formally established the "UK Immersive" cluster since 2016, P1.8led by the UK Innovation Knowledge Translation Alliance and promoted by Innovate UK supported by the UK National Research and Innovation Agency. The cluster is distinctly interdisciplinary and cross-industry, with major research reports published and more than 1,700 industry leaders, researchers, artists, thinkers, investors, technology developers, and others brought together to
encourage intensive information exchange, creative exchange, and business collaboration, with the goal of advancing the UK's position as a global leader in immersive technology and product development1. And Intel executives are openly declaring that the real future will start with data. LED display. Intel is researching and exploring a new way to share, analyze and use data to form a more immersive, personalized and ubiquitous intelligent connected system. According to experts at Intel, the research and development of immersive experiences will drive profound, rapid, and stunning change throughout the world.
Globally, the research on immersive experiences is not only at the level of technology development, but also further penetrates to the level of innovation mechanism. The level of development of immersive experiences reflects the strength and depth of innovation mechanisms reached by a country and city, and its industrial application benefits from an excellent innovation ecology and business environment. Since immersive experience is built on the basis of new generation communication, big data, artificial intelligence, intelligent equipment, creativity and digital content, the ability to aggregate R&D achievements in various fields and promote the cooperation of science and technology, investment, creativity, art, business and other subjects becomes the key to whether a country and a city can form an advantage of integration and innovation in the field of immersive experience. If China wants to become a cultural power in the 21st century, it must occupy an important place in the field of immersive experience, which requires strengthening the integration of related innovative resources, thus driving the innovative development of China in many fields such as science and technology and cultural creativity, and promoting the continuous upgrading of cultural consumption of the general public.
At present, the research on immersive experience at home and abroad is mostly conducted from the perspectives of technology, new media and communication, and some researchers mainly study immersive experience as a professional tool and a means of communication. Using transparent LED. This paper, however, starts from the perspective of the new mechanism and new industry of the integration of culture and technology, and studies immersive experience as a new industry of cultural industry. This paper studies the characteristics and laws of the development of immersive experience, not only analyzes in depth the technological basis of immersive experience, but also studies the creative content of immersive experience and the innovation mechanism of how the two can be deeply integrated, and further proposes targeted countermeasures and suggestions on how to accelerate the development of immersive experience projects in China from the perspective of global competition for cultural soft power and drawing on the experience of developed countries.
Post time: Jun-01-2022