When the Chinese market slowed down due to the impact of the epidemic in the first quarter, the strong rebound in overseas export markets added new momentum to the LED display industry."The situation in overseas markets has been improving significantly since the second half of last year, especially in the first quarter of this year. The growth of exports is relatively obvious." The senior executives responsible for sales of display companies revealed that the situation of the export market this year may be better than that of the domestic market.
According to the analysis of the research institute, with the normalization of the epidemic in overseas markets, the economic and cultural activities of various countries in the export market have become normal, which has also stimulated the activity of the downstream consumer market. At the same time, the appreciation of the US dollar has further stimulated exports. Earlier, Ledman revealed at the 2021 annual performance online briefing that in the first quarter of 2022, Ledman's international market achieved a total revenue of 223 million yuan, an increase of 60.29% over the same period last year. The improvement of overseas market prosperity will be an important engine for the company's revenue growth. A number of display companies surveyed recently have also confirmed that this year's overseas market has indeed improved significantly compared with previous years.
"New infrastructure" including big data centers, artificial intelligence, and industrial Internet are in full swing, and LED displays, especially ultra-high-definition display products such as small-pitch and Mini LED, are in strong demand.On the other hand, the overseas market demand was sluggish at that time, and shipping was blocked. Domestic sales were an important measure for LED display companies to maintain revenue and net profit growth or not experience a sharp decline.
In fact, various data show that in 2020 and 2021, the domestic revenue of LED display companies including Leyard, Ledman, Unilumin, and LianTronice has increased significantly.But by the fourth quarter of 2021, downstream demand in the domestic market has clearly begun to slow down. This is also evident in the financial reports of many LED listed companies.At the same time, exports began to recover somewhat.Especially since 2022, the export of LED displays has begun to grow rapidly. Companies have also stepped up efforts to cultivate the export market.
Back to May 2020, a number of LED display companies with a large export share have stepped up efforts to develop the domestic market, and channels are constantly fighting.Research data from the research institute shows that due to the overseas epidemic and the ongoing Sino-US trade war, the export of flexible LED displays has been greatly affected, and the postponement of large-scale sports events such as the Olympic Games is expected to sharply reduce the incremental demand. Affected by the overseas epidemic, the export of LED displays generally declined.
Under the sharp decline in exports, LED display companies have accelerated their turn to the domestic market.The information learned from LED display listed companies and the market shows that Leyard, Unilumin Technology, Absen, Ledman, etc. have publicly stated that they will actively explore the domestic market and vigorously deploy domestic channels in 2020.
On the one hand, due to the stabilization of the domestic epidemic situation,"With the recovery and growth of overseas markets in 2022, the overseas inventories we prepared in 2021 will be gradually digested, especially the leasing sector." Zhu Yuwen, secretary of the board of Unilumin Technology, revealed that in the future, under the globalization layout, overseas business will grow It will be very obvious, which is gradually reflected in the 2022 operating results.
The appreciation of the dollar is conducive to the export of products, which in turn may increase export earnings.
Post time: Jun-15-2022