At 0:00 on November 21st, Beijing time, the biggest sports event of this year, the 2022 Qatar World Cup, officially kicked off. 32 teams from different countries compete in the Hercules Cup. Although the Chinese team missed the World Cup, the presence of Chinese companies shines in every corner of the World Cup in Qatar.
From the construction of stadiums and the supply of stands and seats, to off-site supporting facilities such as transportation buses, mobile accommodation houses, photovoltaic, and commemorative commodities such as footballs and jerseys, "Made in China" is frequently seen. As one of the key forces of Chinese enterprises, LED display companies also play an important role in this World Cup, presenting high-definition football matches to fans all over the world through LED displays, helping the World Cup to be held smoothly.
Unilumin Technology built two large LED scoring screens at the Lusail Stadium, the main venue of the World Cup, with a total area of 70.78㎡. Outside the stadium, it also provided a total of about 3,600 square meters of LED display screens and integrated solutions for Hamad International Airport, five-star hotels, CCTV Qatar broadcast halls, concerts, landmark shopping centers and other places, providing comprehensive protection Watch the World Cup. For LED display companies, the World Cup is undoubtedly an excellent business opportunity. LED display companies can provide fans all over the world with high-end game enjoyment.
While demonstrating the hard power of Chinese LED display companies, they can also usher in a wave of products. Increased demand. Relevant investment institutions pointed out that the World Cup is expected to drive the growth of sales of electronic screens, sports lottery tickets, snack foods, and sports facilities. Among them, since electronic screens are greatly affected by content, large-scale sports events such as the World Cup and the Olympic Games will boost the demand for screens in the short term.
In the short term, the popularity of the World Cup can temporarily increase the demand for related LED displays; in the long run, what impact will the sports market have on LED displays?
How do sports and LED displays become the best partners?
Looking back at the development of LED display screens, it has been used in the sports industry for a long time. In China, as early as 1995, a huge domestic color LED screen with an area of more than 1,000 square meters was used in the 43rd World Table Tennis Championships. Since then, with the continuous upgrading of LED technology and the continuous renovation and updating of sports venues, more and more LED display screens have been used in the sports industry.
Today, sports venues have replaced traditional light bulbs and CRT displays with LED displays, becoming an indispensable facility for sports venues. The displayed content has gradually changed from previous numbers to text, pictures, and videos, adding to the atmosphere of the event. Let fans watch the details of the game, and at the same time create advertising revenue for stadiums or event operators.
Specifically, LED display screens are divided into two categories based on their functions and uses: one is the broadcasting function of sports events and live advertisements, which is used to display the slow motion and close-up playback of the game scene, fan interaction, three-dimensional Animation reviews the key judgments of the game and plays commercial advertisements between games. The other is the timing and scoring function, which is connected with the timing and scoring system of the competition, and plays the competition results and related materials of the contestants.
As time progresses, in order to further enhance the value of sports events, the sports market has put forward higher and higher performance and functional requirements for LED displays. Various LED display companies also continue to launch new products, apply the latest technology, meet various needs in a timely manner, and make sports events more exciting.
With the help of the LED display, the whole process and exciting moments of the sports game are displayed in high definition;
the event information is presented in a timely manner; the slow-motion playback maintains the justice of the game penalty; the commercial advertisement broadcast adds to the game scene and creates more value for the game; more The multi-fan interactive content was presented, pushing the atmosphere of the game to a climax.
The emergence of LED display screens adds more elements of visualization, entertainment and commercialization to the already exciting sports events, further enhances the public's attention to sports activities, and becomes the best partner in the sports industry.
Can the sports field continue to boost the development of LED displays?
After a long period of development, a series of values created by LED display screens for the sports field have been recognized by the market. However, due to the impact of the epidemic in recent years, entertainment activities such as sports events have decreased compared with the past, and the sports track business of LED display companies has also been indirectly affected to varying degrees. However, driven by the enthusiasm of this World Cup, can the development of LED display screens in the traditional sports track in the future usher in a "second spring"?
The general environment: the epidemic prevention policy is relaxed, and sports events are reviewed one after another.
As the pathogenicity of the new coronavirus becomes lower and the vaccination rate increases, the United States, Japan, the United Kingdom, France, Singapore and other countries and regions have gradually adjusted their epidemic prevention policies in 2021. Large-scale sports events and entertainment Performances and activities have returned one after another, such as the European Football League, the Tokyo Olympics, etc., and the demand for LED displays and LED lighting products has gradually increased. In the next one to two years, the rapid development of the sports industry will play an important role in promoting the LED display industry.
Policies: Two major policies promote the digital transformation of sports
As sports are a key part of national health, the Chinese government attaches great importance to the development of domestic sports activities and has issued relevant important policy documents to promote the development of public sports. In 2021, the State Council and the State Sports General Administration successively issued the "National Fitness Plan (2021-2025)" and the "Sports Development Plan of 14th Five-Year” , which put forward corresponding development goals and objectives for the digital construction and transformation of sports-related facilities. Require.
Relevant policies are pushing the domestic sports industry to move forward in the direction of digitalization. As the key carrier of huge amounts of information in the digital age, LED display screens are bound to benefit from relevant digital reform policies. LED display companies also have insight from policy documents that the digital transformation of sports will benefit the development of the LED display industry.
At present, the wonderful presentation of the World Cup has made the whole world see the charm of LED display in the field of sports again. Looking back on the past, LED display and the sports industry have grown together, creating a variety of applications and values.
Looking forward to the future, the general environment continues to improve, favorable policies in various countries are supported, and the application of LED display continues to expand. The combination of various factors will promote the growth of LED display in the sports field again. In this context, it is believed that LED display companies will also continue to deploy, tap the potential of the sports market, and continue to pass on the charm of sports to the world.
Post time: Dec-19-2022