In the past two years, the concept of “new retail” has swept all industries with a prairie fire. Why is new retail so attractive?
It is reported that traditional e-commerce users have gradually declined due to the large-scale popularization of the Internet and mobile Internet terminals and the growth of traffic dividends. The growth “bottleneck” faced by traditional e-commerce has begun to become prominent. Data from the National Bureau of Statistics show that the growth rate of online retail sales across the country has declined for three consecutive years.
Traditional online e-commerce has inherent flaws since its inception, that is, the online shopping experience is always inferior to the offline shopping experience. Compared with the intuitive attributes such as visibility, audibility, tangibility, sensibility, and usability of the goods or services provided by offline physical stores to customers, online e-commerce companies have never found a way to provide real scenes and good The realistic path of the shopping experience.
With the continuous improvement of people’s living standards, people pay more and more attention to the experience and feelings of the consumption process.
Therefore, exploring the use of the “new retail” model to initiate the upgrade of consumer shopping experience, promote the transformation of consumer shopping methods, and build an omni-channel ecological pattern of the retail industry will be another useful attempt for traditional e-commerce companies to achieve self-innovation and development.
In order to promote the better development of the retail industry and adapt to the trend of the times. At the Alibaba Cloud Conference in October 2016, Alibaba Jack Ma proposed “new retail” for the second time in his speech.
“New retail” means that companies rely on the Internet and use advanced technology such as big data and artificial intelligence to upgrade and transform the production, circulation, and sales processes of commodities, thereby reshaping the business structure and ecosystem, and improving online A new retail model that deeply integrates services, offline experience, and modern logistics.
In traditional retail stores, businesses will use posters to promote and market products. With consumers’ aesthetic fatigue, the improvement of consumption power and the diversification of brand competition methods, static advertisements can no longer effectively attract consumers’ attention. The display screen carries on the dynamic display of product and brand promotion, and the brand image of the store is greatly deepened because of the LED display screen, and at the same time, the passenger flow is increased.
With the introduction of new retail in recent years, new retail will bring about a revolution in the retail industry. The retail industry has ushered in a new retail era. The arrival of the new retail era, what will it mean for LED displays?
The arrival of new retail brings opportunities to LED displays.
New retail will create an incremental market for the LED display industry.
New retail, through the use of LED display screens as display terminals, to create scene marketing. That is, through the use of various intelligent means through the use of big data analysis and processing, to influence consumers’ desire to buy.
With the rise of new retail, transparent LED screens are playing an increasingly important role in commercial retail display windows, interior decoration, and other fields. *, Store window display is an important means for retail stores to display and promote products. The transparent LED screen has advantages such as high permeability, and it will also use this advantage to show the beautiful scenes in front of customers.
In shopping malls, large LED display screens also show great magic power because of new retail.
In traditional stores, the LCD of the liquid crystal display terminal occupies an important position, but the LCD will be restricted by size and cannot be enlarged infinitely. When consumers try on clothes and shoes virtual on the display terminal, they cannot get the sensory experience all over the body. The defect of LCD gives the LED display a chance to enter the store. Small-pitch LED displays, with their own unique advantages, make up for the deficiencies of LCD. With the emergence of new retail, people’s experience in product sales is becoming more and more important, and LED displays will also occupy an important position in shopping malls.
New retail will also shorten the psychological distance between LED displays and consumers.
The positioning of new retail is that all behaviors are oriented to consumer demands and create a good brand experience. In the new retail era, every customer can be closely connected with their own smart phones, large display screens in shopping malls and other terminals, and LED display manufacturers have also reconstructed the relationship between businesses and consumers.
New retail will make human-screen interaction more and more important.
Traditional shopping malls will display a wide range of products for consumers to choose from. Consumers will always mess with items due to touch and manipulation. With the advent of new retail, LED displays have become a catalyst for human-screen interaction. Consumers only need to touch them. , You can complete the data matching of the goods, the virtual try-on of clothes, shoes, etc.
In the future, human screen interaction will become the trend of LED display development.
The arrival of new retail brings opportunities for LED displays, but also brings huge challenges.
The rise of new retail will also change the traditional retail model. Experiential shopping represented by VR will increasingly rely on the construction of display terminals.
Under the current new retail trend, many industry giants have joined forces to join the revolution in the retail industry in this new era. And LED display manufacturers also hope to take advantage of the new retail to create a better visual and shopping experience for customers.
At present, the large LED screen is used as the terminal to create commercial LED display products superimposed on interactive, big data cloud operation, VR and other technologies. Through the integration of these new technologies, the terminal scenarios under the new retail in the future will be “design, interaction, experience.” The main appeal is to graft more cross-border elements into the scene to meet consumers’ emotional needs for personalization and design, enriching and diversified experiences, and forming a new commercial space and atmosphere. To present this beautiful scene, it also tests the quality and function of the LED display. This requires the optimization and upgrading of LED display technology.
With the advent of the “new retail” era, LED display companies must cross-border integration under the concept of “new retail”, adjust their brand strategy, and integrate the best of hundreds of companies. The LED display will be equipped with the “new retail” express train to move forward.
Post time: Dec-15-2021