The resumption of theaters may benefit the development of the large-screen industry

The film industry, which was suspended due to the new coronavirus epidemic, finally ushered in the long-awaited resumption of work on July 20. On the 20th, cinemas in 31 cities across the country, including Guangzhou, Shanghai, Shenzhen, Chengdu, Wuhan, Chongqing, and Hangzhou, resumed work. As of 11 o'clock in the morning of the same day, the national box office has exceeded 1 million yuan, which can be said to have ushered in a good start. In addition, the latest news pointed out that theaters in the Beijing area will also resume work from the 24th.
For the film industry, which has been suspended for nearly half a year, the restart operation of the theater is no less important than giving charcoal in the snow. It is of great significance to the survival and development of film companies and to meet the needs of the people. And if the vision is extended, the restart will undoubtedly have a significance for the healthy development of large-screen display companies.
First, let's look at the commercial field. Taking small-pitch LED display companies as an example, based on the continuous optimization of pixel pitch and imaging quality, as well as the market expansion needs of moving out of the dispatch room to a broader application field, in recent years, cinemas have become the development of small-pitch LED screen companies entering the film industry. Power point. On the one hand, continue to introduce small-pitch LED theater large-screen products that comply with DCI specifications and can meet cinema applications; on the other hand, it actively promotes the use of small-pitch LED screens in many places around the world, through the synchronization of product and application Drive the application process of small pitch LED cinema. The restart of domestic theaters will undoubtedly be of great benefit to the acceleration of this process.
Let's look at the household field again. It is also a small-pitch LED screen company. In order to actively promote the small-pitch LED household process on another route, in recent years, related companies have also continuously introduced small-pitch LEDs that meet household standards by achieving higher resolution in smaller sizes,TV, home theater and other products. And because these products are usually around 100 inches, they have more obvious advantages in film projection and are also deeply influenced by the film industry. The restart of the cinema industry will undoubtedly help regain consumers' attention to blockbuster movies, and then drive the attention of home theaters, which is beneficial to the promotion of large household LED screens to a certain extent.
Also in the household field, projection and home appliance companies are also continuing their efforts. Traditional display brands including Guangfeng and Hisense have also explored the business opportunities of traditional LCD TVs, projectors and other product iterations by launching products such as laser TVs and laser home theaters. And this part of the market is bound to be deeply affected by the film industry as a whole.
From this, it is not difficult to see that whether in the commercial or home sector, the resumption of theaters will have a positive impact. Especially in the entire film ecosystem, related companies such as film production, cinema projection, home theater, etc. can be said to be market players that breathe together and share fate. Based on the positive signal of the resumption of theaters, the large-screen industry has overcome the difficulties in the first half of the year, accelerated recovery and achieved healthy development, which is more predictable.