The operation and development of the industry has its own laws. No matter what situation an individual is in, there will be others who will push the industry forward. Even more so with LED displays. Although the development momentum of small-pitch LED display is still strong this year, and the limelight is the same, the emerging LED transparent screen cannot be ignored. In 2017, it made a stunning appearance on the stage of the national treasure stage. In 2018, the "Beijing 8 Minutes" dance was amazing, which established an indispensable and important position in the field of LED transparent screen stage; This started the road of rapid development. At the same time, the industry's pain points limit the development of LED transparent screens, but LED transparent screen companies need to face up to the pain points, prescribe the right medicine, give full play to the advantages of LED transparent screens, and take advantage of opportunities to accelerate the advancement of LED transparent screens, and promote the progress of the industry and the maturity of products.
The wind of dismantling screens in China is the opportunity for LED transparent screens to cut into outdoor advertising.
Today, LED transparent screens have only developed in just a few years, and the industrial system is becoming more and more perfect. The application scenarios continue to expand beyond outdoor advertising and display windows, showing a diversified pattern. LED transparent screens that have penetrated into various fields, what new tricks can they play? Previously, domestic outdoor advertising has been occupied by traditional inkjet advertising and digital outdoor media including outdoor LED displays. With the passage of time, inkjet advertisements have become outdated, and digital outdoor equipment has also been used for a long time, and the shell glue paint has fallen off, and the parts have aged. Such outdoor advertising media not only affects the appearance of the city, but also has safety hazards such as leakage caused by short circuits and fires. With the promotion of city appearance policies in various places, there has been a whirlwind of screen demolition in China, and the vacant position of outdoor advertising has yet to be filled.
The LED transparent screen has light transmittance and is installed outdoors to ensure indoor sunlight; at the same time, from the appearance, the transparent display screen presents a sense of fashion and technology, and when the display screen is lit, it can present colorful content ; When the display light is off, it is a glass outer wall, which is clean and neat, and will not only leave a large black box. When it is integrated with the building, it can increase the viewing charm of urban buildings. Therefore, the P7.8 LED transparent screen is more suitable for the current urban outdoor advertising beautification requirements. Moreover, when the LED transparent screen is applied in a large area of the building, the visual effect presented is quite shocking, and it is more likely to become a local landmark and tourist hotspot, and promote the development of the local tourism economy. In addition, LED transparent screens can relatively save energy consumption, empower environmental protection, and better implement emission reduction policies. The beautiful and energy-saving LED transparent screen is more conducive to the approval procedures for outdoor advertising, while the film screen attached to the glass is used as an indoor advertising display, eliminating the approval procedures for outdoor advertising and expanding the use of transparent LED screens in glass films. The display space of the wall, in-depth exploration of the growth space of LED transparent screen.
Explore intelligent interactive LED transparent screens to empower the service industry
With the development of science and technology, intelligence is an inevitable development trend in every industry, and LED transparent screens are no exception. The application of transparent LED screens in showcases has long been known in the industry and has become one of the main markets for transparent LED screens, but there is little discussion about the in-depth development of transparent screens in the field of showcases. Looking at the major shops in China, in order to be able to display the store products and attract the attention of passers-by, most of the shops have windows on the exterior walls. With the further penetration of interactive technology, people's demand for LED window screens no longer stop at display, but pursue intelligent interaction. For example, by touching the display screen at the window, you can watch the types of products for sale, and realize the intelligent interaction of choosing and trying on, which can not only attract people's attention, but also improve the service efficiency of the store and improve the quality of the store. , bring more traffic, why not do it for the merchants?
Regarding the discussion on the intelligent interaction of LED transparent screens, in addition to the window screen, there is also a common intelligent interactive application - glass plank road. In recent years, a glass plank road product has appeared in the tourism market, and some scenic spots have installed glass plank road transparent screens to improve the tourist experience, and use the interactive system to sense the pace of tourists, showing the phenomenon of glass breakage in specific areas, reaching a high degree of Simulation effect. The masses posted the video on the Internet, and for a while, the glass plank road became popular on the Internet, and at the same time drove a wave of application of LED transparent screens in the glass plank road.
Driven by the policies of vigorously developing tourism in various places, the demand for glass plank roads will continue to increase, and it will also promote the improvement and development of the demand for smart interactive LED transparent screens. By analogy, the glass plank road smart interactive LED transparent screen can also be applied to other bridges, such as overpasses, river bridge sidewalks, lake trestle bridges, etc., and can even be applied to various squares to enhance the interactive experience, increase the fun of play, and increase the charm of city sightseeing. Although the demand for glass trestle bridges will continue to increase, the overall cake is not big, and overpasses, river bridges, etc. are one of the roads available in various cities. Therefore, LED transparent screens can dig deep into the bridge market and develop LED transparent screens. A new world for the market.
The limitations have not been broken through, and the development of the industry still needs efforts
Although the previous article mentioned that the LED transparent screen has a good prospect, the limitations of reality also give people a blow. At present, LED transparent screens widely circulated on the market have good perspective and large dot pitch, which are more suitable for long-distance viewing, but close-up viewing has a huge defect that the content cannot be fully displayed. The application of smart interactive window screens is based on the close contact between people and the screen. At present, the LED transparent screens on the market do not meet this requirement. At the same time, following people's higher and higher requirements for visual presentation, the existing visual presentation of LED transparent screens has fallen behind people's viewing demands. In the future, high-definition content display will be more captivating, and smaller dot pitch will be the biggest trend of LED transparent screens. one. When the dot pitch is reduced, the display becomes clear, but the transparency of the transparent screen becomes worse, which blocks the field of view. As a result, the LED transparent screen loses its biggest feature and its biggest competitive advantage. Therefore, how to balance the resolution and perspective of LED transparent screen is the most important research and development direction for LED transparent screen enterprises in the future.
Mass production is one of the signs of an industry becoming mature, but for transparent LED screens, the inability to mass production has always been a pain point in the industry, limiting the industry's progress towards maturity. There are two main markets for LED transparent screens, one is the new retail window, and the other is the application in the field of stage art. These two fields have a common feature. They need to be customized according to the shape of the window, the demands of the merchants and the stage design. Moreover, the customized products have a long cycle from design to production, and the production costs borne by the manufacturers are high.
Small and medium-sized enterprises cannot afford customized products. Production mode, therefore, the production of LED transparent screens has not been quantified. Although customization can also open up a world, but only through large-scale production can we promote the maturity of products and industries. In addition, due to the immaturity of the industry and the market, LED transparent screens cannot be widely used, and many markets have not yet been developed. As a result, the marketing of LED transparent screens cannot be expanded, and there are defects in after-sales service. Therefore, market quantification is also LED transparent screens. Issues that need to be discussed urgently in the future of the industry.
Since its birth, the LED transparent screen has its own halo in both form and technology, which is eye-catching. As the application scenarios of P2.9 LED transparent screens become more and more extensive, and the market positioning becomes more and more clear, the industry seems to be developing steadily, but in fact, there are still places worth digging into. Although the industry's pain points such as mass production problems, point spacing and perspective contradictions hinder the development process of LED transparent screens, but through the industry's strengths and weaknesses, and the efforts of enterprises to go hand in hand, it is believed that LED transparent screens will be in this year's LED display. On the stage, it shines brightly.
Post time: Dec-07-2022