Customized products have become a new standard for demonstrating customer personality in many industrial end markets, and the LED display industry is of course no exception. With the advent of the era of intelligent manufacturing, customized production models are gradually expanding to the market. More and more LED display manufacturers are surprised that the previous batch and “assembly line” products are no longer popular, and diversified and personalized products have become With the new trend, customers no longer “passively” receive the products provided by the manufacturer as in the past, but actively begin to put forward more requirements for product design, development, and production.
However, with the continuous rise of the customized market and the specific practices of manufacturers, production capacity problems have begun to be exposed: From the perspective of the industry as a whole, on the one hand, personalized customized capacity cannot meet the needs of the end market, and on the other hand, the original The overcapacity of supporting finished products has also caused great hidden worries to various screen companies in the industry. So how to solve it?
It is undeniable that expansion of production is the best way to solve production capacity. In recent years, large-screen enterprises and predators who have “not bad money” have continuously expanded their production bases in order to further release production capacity and break their own bottlenecks. How to expand production capacity? Can simple and rude expansions work? The answer is definitely not.
Flexible production will become the core competitiveness of customized (abnormal) LED display companies
For LED screen companies, the expansion of production will soon be able to enhance their own production strength and capacity advantages, as well as reduce product costs and form a price advantage. However, in the face of different personalized customization needs in the terminal market, if you want to win the incremental customization market, you cannot simply rely on more factories and production lines, but rely on intelligent and flexible production.
The essence of flexible production is to transform the production process from manufacturer-led to consumer-led, and to implement lean and flexible production according to the specific needs of end customers and using big data technology and thinking.
Although the custom LED display market is developing very fast, with the further sinking of the channel market of domestic screen companies and the successive opening of foreign markets, there is still much room for improvement in general. Intelligent flexible production avoids the disadvantages of large-scale rigid production. Through reforms in system structure, personnel organization, operation methods, and marketing, the production system can quickly adapt to changes in market demand and eliminate redundant and useless losses. Strive for enterprises to obtain greater benefits.
Irregularly shaped special-shaped screens are more focused on structural breakthroughs than conventional LED displays. As LED special-shaped screens have different appearances and different structures, the technical requirements for manufacturers are more stringent. If the manufacturer’s technology is not good enough, the spliced LED screen will have many problems such as uneven appearance due to excessive seam gaps and discontinuous splicing surfaces, which will affect the viewing effect and destroy the aesthetics of the overall design. According to the previous situation of LED special-shaped screens, companies create LED special-shaped screens by adopting full-LED special-shaped screen modules and fully customized methods. However, as we all know, LED special-shaped screen products are expensive to develop and manufacture LED special-shaped screen modules. The process is complicated, and there are many inspection procedures. Both the material cost and labor cost are higher than conventional LED display screens.
As a relatively novel form of display, special-shaped screen has its unique display charm, and more and more people will realize its superiority in display. Coupled with the diversification of products to meet the individual needs of customers, more and more users have recognized the special-shaped screen. At present, the domestic LED special-shaped screen market is more inclined to users with special needs. In the past two years, the application range of special-shaped screens has gradually expanded, but it is mainly used in performing arts venues, outdoor media, exhibition halls and squares. For LED companies, when making special-shaped screen products, it is not necessary to be comprehensive and comprehensive, but they must form their own unique style and characteristics to enhance the creative space of the company. In the future, LED special-shaped screens will be combined with modern decoration, landscape and lighting to form a better creative display of the city.
Summary: In the LED display industry, conventional LED displays still occupy the main market. Although LED special-shaped screens and small spacing products are more popular in the market, their market sales are far from enough. At present, under the precipitation of years of development in the LED display industry, LED display products have also obtained breakthrough developments that change in time. From in-line to surface mounting, from conventional display to creative display, the pace of enterprise product innovation has never stopped. Nowadays, creative displays are becoming more and more prosperous. In order to seize market opportunities, companies that specialize in LED special-shaped screens have played new tricks in creative displays, and innovated a product marketing model that combines LED conventional screens with special-shaped screens, forming a kind of new industry trends.
Post time: Nov-09-2020