Since the transparent LED display has not been widely popularized so far, the high price has made most users discouraged, resulting in many application fields not yet widely developed, and considering that its production cost, after-sales service and marketing are urgently needed to be solved. The transparent LED display is transparent, unobstructed and flexible, and is used by digital dance designers. In addition to digital beauty, transparent LED displays are gradually advancing into the high-end display market, with penetration speeds in outdoor advertising, exhibitions, window displays and other display areas. Before we have analyzed the development of transparent LED display in outdoor advertising, then, in the field of commercial display, can transparent LED screen capture its own territory?
1. Creative visual experience, setting off the brand’s fashion style
In addition, in high-tech parks, high-tech enterprises, etc., more emphasis on creating a place of technology and innovation, transparent LED screen can not only play video ads, brand, corporate promotion, but also can create brand markers, invisible rendering of corporate innovation, and the cultural atmosphere of advancing with the times increases people’s “impression points.” In the high-end commercial shopping malls, bars, hotels and other leisure and entertainment places, transparent LED screen can be a fashion-forward creative selling point and increase consumption with its fashionable and avant-garde appearance.
2. Fashion creative display demand push application market is considerable
Thanks to its high transparency, the transparent LED screen can easily create a smart, translucent aesthetic, and its visual penetration, LED self-illumination and other characteristics also bring its own fashion, technology and futuristic, in the field of creative display, high-end display welcome. For example, in the 2017 Shanghai Auto Show and Guangzhou Auto Show, transparent LED screen competes with new car products in the booths of major auto brands. Many auto brands choose transparent LED screens to decorate their booths and play car advertisements, which can highlight the avant-garde of brands and cars. And a sense of technology,similarly, in high-luxury and fashion brand stores, transparent LED screen has also become a “new darling”. At present, many luxury and fashion brands have introduced transparent LED screens into the store to display products as window displays. The reason for this is not difficult to understand – the transparency of the transparent screen is highly compatible with the transparent window design of most stores, which can not only display the dynamic video advertisement of the product, but also completely block the past visitors to watch the product furnishings in the store, etc. The transparent LED screen is still a relatively new display device, giving people a new look.
3. There is a chase after the tigers. The market results are still to be consolidated.
Although the transparent LED screen has high permeability, beautiful appearance and other characteristics, but this does not mean that it can be unfavorable. In particular, the current new display devices are also being upgraded and developed. The current promotion of transparent LED screens is still limited, and market awareness needs to be strengthened. Under this, the new products have the opportunity to cut into the market and the transparent LED screen is higher and lower. From the applications listed above, it is not difficult to see that the transparent LED screen’s creative and beautiful appearance makes it a choice for creative display devices in many fashion and technology places. Today, with the accelerated development of digital advertising and the increasingly developed commodity economy, the commercial road of transparent LED screen will go further and further. In pursuit of high transparency, transparent LED screens at the expense of high-density, high-definition display to a certain extent, which means that it is difficult to go further in the field of close-range display. What’s more, in the close-range transparent display, the transparent LCD screen has also been put into use, and the pixel and transparency are also more suitable for close-up viewing. In addition to the indoor commercial display field, high definition is undoubtedly more favored by merchants. Therefore, transparent LED screens must continue to improve the technical level in order to compete with transparent LCD screens. In addition to LCD, the same LED display, last year’s newly developed LED film screen products can not be underestimated. In addition to the high permeability, the LED film screen has many advantages such as softness, light weight and easy installation. Without using glass as a raw material, its protective performance is also higher. More similar to the transparent LED screen, its application fields are mostly glass windows, glass curtain walls and other places, which can be said to be a highly replaceable product. At present, the LED film screen application market is still small, the market education is far less than the transparent LED screen, but its advantages of simple installation, flexible folding and folding are better than the latter, so transparent LED screen manufacturers can not be satisfied with the status quo, and need to be highly vigilant. In addition, the transparency of the transparent screen also makes the display quality lower than that of the conventional screen, and the content of the video advertisement is relatively faint. Therefore, in addition to the transparent window and the glass building, other advertisements are less used to the transparent LED screen. It is also one of the factors that limit its further development of the commercial display market.
Post time: Jun-18-2020