In recent years, with the expansion of the market demand for LED display industry and the widening of application fields, LED display products have shown a diversified development trend. Transparent LED screen, as a rising star in the LED display industry, with its thin and light, no steel frame structure, easy installation and maintenance, good permeability, etc., in the field of glass curtain wall, stage dance beauty display, outdoor advertising and new retail, like a fish swimming in the water. It is entering our field of vision with an eye-catching attitude. According to the prediction of relevant institutions, the market value of transparent led display will be about 87.2 billion US dollars by 2025. Transparent LED screen with its new application form, leading technology development and design concept close to the public demand makes it rise rapidly in a short time, and a new blue ocean market has emerged.
Transparent LED screen new advantages subvert the traditional display
Outdoor advertising has always been the most important market for LED displays. However, in recent years, with the light pollution problem of outdoor advertising LED screens gradually increasing, and the safety of LED display structure has also attracted users’ attention, the relevant institutions have stricter on the technical standards and installation approval of outdoor LED display. The conventional outdoor advertising LED screen can function to brighten the city and release information during work. However, due to its steel structure, when the LED display is not used, it stands in the middle and is incompatible with the surrounding environment to greatly affect the city beauty. The transparent LED screen, by virtue of its high transparency, invisible installation and high brightness display, just makes up for the defects of the conventional LED display in this respect, and minimizes the urban aesthetic problem. In the application process, the transparent LED screen is mostly installed behind the glass curtain wall, and it will not affect the surrounding environment when it is not working during the day. At the same time, because it adopts a new form of indoor advertising with outdoor communication, it has circumvented the approval of outdoor advertising.
In addition, with the acceleration of the pace of urban construction, the high-end atmospheric building materials of the glass curtain wall have gradually become popular. The transparent LED display has a high degree of transparency, which is sufficient to ensure the brightness requirements and viewing angle range of the lighting structure between the floors and the glass facade, and at the same time, to ensure the original lighting perspective function of the glass curtain wall. Moreover, the transparent LED display screen body is light in weight, and does not need to change the structure of the building, and can be directly attached to the glass curtain wall without occupying space. In high-end applications, such as the installation of glass curtain wall in the 4S shop, the transparent LED screen can not only achieve the best transparency of the glass, but also ensure that the interior decoration design is not affected. In the case of limited glass area, the maximum screen resolution is achieved, and the transparency of the glass curtain wall is ensured. Whether viewed indoors or outdoors, it can be seen at a glance, making the high-end atmosphere more advanced technology breath. According to statistics, the total area of China’s modern glass curtain wall has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising.
Therefore, in recent years, more and more businesses prefer to use transparent LED screens to decorate glass curtain wall buildings, especially in large shopping centers and technology-based enterprises. In terms of commercial display, fashion brands and high-end products also like to use transparent LED screen to set off the brand and product style. When playing promotional content, background transparency can not only increase the sense of science and technology, but also highlight the product itself, making high-end brands such as automobiles, fashion apparel and jewelry more popular with transparent screens. The transparent LED screen is applied to the glass curtain wall without any sense of contradiction. It is also because of its fashion, beautiful appearance, modern and technological atmosphere, which adds a special beauty to the urban architecture. Therefore, the transparent LED screen has won unanimous recognition in the market and has received extensive attention and enthusiasm.
The beauty of the show shows more highlights.
There is no doubt that the use of transparent LED screens in the stage dance show is also amazing. In the context of national economic development, national cultural entertainment and entertainment activities are also more prevalent. The demand for LED displays is increasing due to various cultural evenings, spring festival parties and star concerts. The rental LED display market is also following prosperous. In view of the application in the field of dance, we can also see a leased road belonging to the transparent LED screen. The traditional LED display technology is relatively mature in terms of space and lifting movement, but its layout has more restrictions on lighting design，box-type scenery, the location of the installation of the lights is extremely limited, so that the lack of atmospheric light, ambient light on the stage, so that the stage is lack of scene atmosphere, it is difficult to present a perfect stage effect.
The resulting transparent LED screen has greatly compensated for the shortcomings of this part of the traditional LED display. The transparent LED screen can be constructed according to the stage shape, the screen is patchy, and the overall depth of the stage frame is used. The screen body is transparent, light and colorful, and produces a strong perspective effect, so that the depth of the whole picture is deep and lengthen. In addition, the transparent LED display utilizes the unique screen display technology and the transparent structure of the screen, which can form a realistic and virtual space of three-dimensional, multi-screen common display, enhance the layering and motion for the image motion and stage effect of the space sense. The transparent LED screen contrasts with the two-dimensional scene effect of the traditional LED display, showing the three-dimensional sense of three-dimensional space and realism, and the visual effect is even more shocking.
Different from the cumbersome and traditional appearance of traditional LED displays, the thin and beautiful features of transparent LED screens will continue to help them explore a broader market. Under the situation that the demand for glass curtain wall, stage dance beauty display and outdoor advertising is increasing, the market volume of transparent LED screen will also become larger and larger.
New retail creates incremental market for transparent LED screens
In recent years, with the rise of the concept of “new retail”, the digital signage industry represented by retail has expanded rapidly. Transparent LED screens play an important role in commercial retail windows, interior decoration, building facades, etc., bringing new retail great changes. As we all know, store window display is an important means for retail stores to display products and promote. The transparent LED screen is easy to install, high-transparency, light and beautiful, and so on. It perfectly solves the video display problem of the retail industry window, enriches the advertising style and makes its advertising design very attractive.
In the new retail scene application, transparent LED screen has its success story. As an internationally renowned brand, Radiant has already used large LED screens to open up a path to discover new retail. Display large-screen LED merchandise categories, key merchandising products and store promotions in the retail store, so that consumers can more quickly purchase their favorite products, promote consumer demand, and increase store shopping conversion rate. At the same time, the transparent LED screen has a novel and unique display effect, and the picture is suspended above the glass curtain wall. This playing mode is more than 30% energy-saving than the conventional LED display, greatly reducing light pollution and reducing energy consumption.
The emergence of new retail will inevitably promote the development of the commercial display market, and at the same time, it will create a certain incremental market for LED displays. There is no doubt that the transparent LED screen is a dark horse in the field of LED display segmentation, and its wide application has been accepted by more and more users. This also indicates that the key role of innovation in the field of LED display, transparent LED screen wants to further development in the field of commercial display, need to increase investment in science and technology and innovation, according to the terminal needs of the market, improve the product, such LED The pace of opening the transparent screen to expand the soil will gradually accelerate, and it is expected to become an important development direction of the future display industry.
Post time: Jan-13-2020