Transparent LED Display Screens, with 85% transparency and 5000-nit brightness, create immersive visuals by blending digital content with real environments. For example, a car brand used a 50㎡ screen to showcase a new model, increasing audience engagement by 40% and boosting pre-orders by 30%. Their lightweight design allows quick setup, saving 50% installation time compared to traditional displays.
Visual impact
The visual effect of the transparent LED display first comes in its high brightness of as much as 5000 nits. The screen content is still perfectly visible outdoors when the sunlight beats directly. It means, considering the data of market research, the traditional LED display is generally within the range of 1000-2000 nits, while high brightness, enlarged more than 150%, greatly enhances the capability of transparent LED display in light conditions. Of course, such advantages are mainly reflected in large-scale product launches. For instance, in 2022, at the launch of a new electric car, a well-known automobile brand showcased the design details using a transparent LED display. It was found that 85% of the audience feedback believed this display method was more appealing compared to traditional screens.
In terms of color performance, the color gamut coverage of transparent LED displays can be more than 90%, way higher than the 70%-80% of traditional displays. It has very significant effects when representing some high-class merchandise. Such transparency of an LED screen allowed for the accurate reproduction, for the first time literally every tiny detail appearing on the new dials at some launching conference of one fashionable watches brand—from their intricate texture to the light play on a metallic shine. The post-conference survey had come out with results where 78% of the audience felt more impressed by the product, and the sales data of the brand also showed that the sales of the watches went up by 35% YoY within a month from the date of the launch.
The other key important parameter is pixel pitch in transparent LED display. The pixel pitch of high-end models in the market can be 3mm or even smaller. Even at a close distance, the picture is still delicate. For example, at a new product launch of a technology company, they used a transparent LED display with a pixel pitch of 2.5mm to show the screen technology of the new mobile phone. The view of every pixel on the screen is clear from 1 meter away, and such high resolution will make the technical advantages prominent in one glimpse.
In terms of energy consumption, the usual power of transparent LED displays is 300-500 watts per square meter, which is 20%-30% lower than that of traditional LED displays. The energy-saving feature saves not only the cost in use but also meets the requirements for environmental protection. In a global launch event held in 2023, there was a display screen for a home appliance brand to show a 50-square-meter transparent LED, consuming only 15 kWh of energy during the event, saving as high as 25% of the electricity compared to traditional ones.
Weight: Speaking about installation and flexibility of use, the weight of a regular transparent LED display screen is usually 20-30kg/ square meter, 40%-50% lighter than a traditional one, which could be more appropriate for temporary events. Example: fashion brand used transparent LED display screens in flash events installed and debugged in just 2 hours while the traditional usually takes 4-6 hours. It saves a lot of time and labor cost due to its efficiency.
The most important index on the service life of the transparent LED display screen will be shown below. According to industrial data, the average service life can amount to 100,000 hours, or 11 years continuously. In that case, a brand can also use the same screen in several events, reducing its costs long-term. An example for that is one manufacturer of electronic products that used it to serve continuously, without fail for a good 5-year period and did more than 20 large events, and which still had an image brightness and color performance of as high as 95% of the requirements.
Refresh rate: usually the refresh rate applied in the instance of transparent display LED screens could amount up to 3840Hz and higher, since traditional screens just operate at approximately 1920 Hz. This high refresh rate can effectively reduce screen smearing and flickering, improving the comfort of viewing. In a new product launch conference, a sports brand played a high-speed sports video with a transparent LED display. The feedback showed that 90% of people in the audience thought the picture was extremely smooth and there was no discomfort.
Interactive features
The interactive function of transparent LED display is one of its biggest highlights. By integrating multi-touch technology, users can operate directly on the screen, such as zooming in on product details, switching display content or participating in interactive games. According to market data, the response speed of transparent LED display screens that support touch function can reach 10 milliseconds, which means that every operation of the user can get instant feedback. A technology company used a transparent LED display screen that supports touch at the 2023 exhibition. The audience learned about the technical parameters of the product by touching the screen. The results showed that 75% of the participants said that this interactive method gave them a deeper understanding of the product.
In addition to the touch function, transparent LED display screens can also be combined with AR (augmented reality) technology to provide users with an immersive experience. For example, at a press conference, a car brand used transparent LED display screens and AR technology to let the audience “test drive” a new electric car. Data shows that this interactive method increased the audience’s stay time by 40%, and 60% of the participants said that their interest in the product increased significantly. The application of this technology not only enhances the user experience, but also directly promotes the brand’s market awareness.
In terms of data interaction, transparent LED displays can connect to users’ mobile devices via Wi-Fi or Bluetooth to achieve content sharing or remote control. In an event, a fashion brand allowed viewers to upload customized content to the transparent LED display through a mobile phone APP. During the event, more than 500 viewers participated in the interaction, and the brand collected more than 2,000 user-generated content, which provided valuable resources for subsequent marketing.
The interactive function of the transparent LED display is also reflected in its real-time data analysis capabilities. Through built-in sensors and software systems, the screen can monitor the audience’s interactive behavior in real time, such as click frequency, dwell time and content preference. A retail brand used a transparent LED display in a promotional event. Through data analysis, it was found that 30% of the audience interacted with a certain product more than other products. The brand immediately adjusted its display strategy, which ultimately increased the sales of the product by 25%.
From a cost-effectiveness perspective, although the interactive function of the transparent LED display increased the initial investment by 10%-15%, the return it brought far exceeded traditional display methods. An electronic product manufacturer used an interactive transparent LED display at a press conference, and the audience participation rate during the event reached 90%. According to the brand’s market research, this high participation rate directly translated into a 20% sales increase.
In terms of technical parameters, the interactive function of transparent LED displays relies on their high refresh rate and low latency. The refresh rate of high-end models on the market can reach 120Hz, and the latency is less than 5 milliseconds, which makes the interactive experience smoother. A game company used a transparent LED display to display an AR game at a new product launch. Feedback from the audience showed that 85% of people thought the interactive experience of the game was very smooth without any lag or delay.
From the perspective of user behavior analysis, the interactive function of transparent LED displays can significantly increase the frequency of audience participation. A fast-moving consumer goods brand used a transparent LED display for interactive lucky draws at an event. Data showed that the average number of interactions per audience was 3 times, while the number of interactions in traditional display methods was only 1 time. This high-frequency interaction not only increased the fun of the event, but also helped the brand collect more user data.
Space optimization
Transparent LED displays are particularly outstanding in space optimization. They are usually only 10-20 mm thick, 60%-80% thinner than the 50-100 mm of traditional LED displays. This ultra-thin design allows it to be easily embedded in glass curtain walls or windows, taking up almost no additional space. When a high-end shopping mall was renovated in 2022, it replaced traditional billboards with transparent LED displays. The results showed that 90% of customers said that the shopping environment was more open, and the mall’s customer flow increased by 15%.
In terms of installation flexibility, the weight of transparent LED displays is only 20-30 kg/m2, which is 40%-50% lighter than traditional displays. This makes it more advantageous in temporary events. For example, a fashion brand used a transparent LED display in a flash event, and it took only 2 hours to install and debug, while traditional screens usually take 4-6 hours. This efficiency not only saves time, but also reduces labor costs.
In terms of space utilization, the transparency of transparent LED displays can reach 70%-90%, which means that it can display content without completely blocking the environment behind it. A car 4S store installed a transparent LED display in the showroom to display the technical parameters and promotional information of the vehicle. Data shows that this design has increased the effective use area of the showroom by 25%, and the customer’s stay time has also been extended by 30%.
From the perspective of energy consumption, the power of transparent LED displays is usually 300-500 watts/square meter, which is 20%-30% lower than traditional LED displays. This energy-saving feature not only reduces the cost of use, but also conforms to the trend of environmental protection. At the global launch in 2023, a home appliance brand used a 50-square-meter transparent LED display, and the energy consumption during the entire event was only 15 kWh, saving 25% of the electricity cost compared to traditional screens.
The transparent LED display, with a modular structure in space design, can be flexibly adapted to different space forms required by different venues. In a new product launch conference, a technology company spliced multiple 1-square-meter transparent LED displays into a curved display wall, saving space and forming a unique visual effect. After the event, 80% of the audience said that this design made them more impressed with the product.
In terms of cost-effectiveness, although the initial cost of transparent LED display is high, its long-term benefits are significant. Take a cosmetics brand as an example. They spent 500,000 yuan to buy a transparent LED display for multiple new product launches and promotions. In just 2 years, this screen helped attract more than 100,000 on-site audiences and drove sales directly at 20 million yuan. According to the estimation by the brand, the return on investment of this screen was up to 400%, much higher than that of the traditional average advertising channels.
The technical parameters of the transparent LED display can be 3mm or even smaller, which means that the picture is still delicate when viewed at close range. A technology company used a transparent LED display with a pixel pitch of 2.5mm at a new product launch conference to showcase the screen technology of a new mobile phone. The audience can view clearly every pixel on the screen at a distance of 1 meter. While offering such high-resolution performance, it concurrently displays the technical merits of the product in no uncertain terms.
Content flexibility
One of the main reasons for transparent LED display being core competitiveness is its content flexibility. It can support various content formats, such as video, pictures, text, animations, and real-time data streams that could meet different kinds of needs in different scenarios. For example, a retail brand rotated 10 different advertising contents on the same display during a promotional event using a transparent LED display. Data showed customer stay time increased by 40%, sales by 15% through such a diversified way of display.
From the technical parameters, it can be seen that the refresh rate of transparent LED display generally reaches 3840Hz, which is way higher than that of the traditional screen at 1920Hz. Such a high refresh rate ensures that dynamic content being played will be smoother, especially for moments with high-speed movement or more complicated animation. A sports brand used a transparent LED display to play a 120-frame/second high-definition video during a new product launch conference. The feedback from the audience showed that 90% of people felt more shocked by the picture effect, without stuttering or smearing.
As for the content update, transparent LED displays can be remotely controlled and updated in real time through a cloud management system. A car brand used a transparent LED display to display information about new models during a national tour. Through the cloud, updates of its content over a radius of 24 hours, did more than 50 updates and at any given station showed the most up-to-date content. Such a convenient content management method not only saves labor costs but also provides an improvement effect to events altogether.
From the perspective of content interactivity, transparent LED displays can combine with AR technology to bring users an immersive experience. In the launch conference of new products, a technology company deployed transparent LED displays and applied AR technology, enabling people to “test drive” new electric vehicles. Data shows that this interactive method increased the stay time of the audience by 30%, and 60% of the participants said their interest in the product increased significantly.
In terms of content customization, transparent LED displays support regional display functions and can display multiple independent content modules at the same time. A shopping mall used transparent LED displays during the Spring Festival, dividing the screen into 4 areas to display promotional information, brand advertising, holiday greetings and real-time weather. This flexible content layout makes customers’ attention more evenly distributed, and the mall’s passenger flow has increased by 20%.
From a cost-effectiveness perspective, although the content flexibility of transparent LED displays increases the initial investment by 10%-15%, the returns it brings far exceed traditional display methods. An electronic product manufacturer used a transparent LED display at a press conference, and the audience participation rate during the event reached 90%. The brand’s market research showed that this high participation rate directly translated into a 20% sales increase.
In terms of content compatibility, the transparent LED display supports a variety of file formats, including MP4, JPG, PNG, GIF, and PDF. An educational institution used a transparent LED display to display more than 100 teaching materials, including videos, pictures, and documents, at an exhibition. Data shows that 85% of visitors believe that this diverse content display method allows them to have a deeper understanding of the exhibits.
Cost efficiency
Although the initial investment in transparent LED display screens is very high, the long-term cost-effectiveness it brings about is huge. For example, some cosmetics brands spent 500,000 yuan to buy a transparent LED display screen for multiple new product launches and promotional activities. Within 2 years, it helped attract more than 100,000 live audiences and drove sales directly at 20 million yuan. It is estimated that the return on investment of this screen reached 400%, way higher than the average level of traditional advertising channels.
Energy Consumption: Conventional power of transparent LED display screens is around 300-500 watts/square meter, 20%-30% lower energy consumption compared with traditional LED display screens. In the global launch conference in 2023, a 50-square-meter transparent LED display screen was used. In that entire activity, it consumed just 15 kWh and saved 25% in electricity cost compared to the traditional screen. Energy-saving not only reduces the use cost but is also in line with the development of environmental protection.
As to the maintenance cost, the transparent LED display screens can reach 100,000 hours of life, which is equivalent to 11 years of continuous use. One electronic product manufacturer’s transparent LED display used in a press conference has been in service for 5 consecutive years and gone through more than 20 large-scale events during that period but still maintained 95% of its brightness and color performance. The long-life feature greatly reduces the frequency of replacement and repair, thus greatly reducing the long-term maintenance costs.
Weight-wise, a transparent LED display is only 20-30 kg/m2, which is 40%-50% lighter compared with a traditional display. Thus, it is more advantageous in temporary events. For example, once a fashion brand used a transparent LED display for a flash event. It only took 2 hours to complete installing and commissioning, while traditional screens usually take 4-6 hours. This will save not only time but also labor costs.
Transparency in LED displays means updates to the content can easily be done through a cloud management system to control and update displays remotely in real-time. A car brand used a transparent LED display to showcase information on new models for its national tour. More than 50 contents have been updated over the cloud in less than 24 hours to ensure all stoppers via this brand have the latest display. Also, it saves labor costs through effective means of managing one’s contents but raises the bar to make sure events are on altogether.
In terms of space utilization, the transparent LED display screen, because of its transparency, could offer up to 70-90% transparency to achieve partial manifestations of the environment behind without blocking it totally. The exhibition hall in a certain auto 4S shop mounted an LED display transparent screen to reflect technical parameters and propaganda of the car model. Data shows that it increased the effective use area of the exhibition hall by 25%, and the customer’s stay time has also been extended by 30%. This optimization of space improves not only the display effect but also indirectly reduces the rent of the venue.
The interactive function of a transparent LED display screen can notably increase the participating number of every audience with multiple touch functions and AR technology. At that year of 2023, one technology company used an only touch-enabled transparent LED display screen. With touchscreen, on-site browsing of technical product parameters was enabled; the survey from results reflected that 75% participants agreed that an interactive approach gives better understandings about products. In return, the degree of such engagement was reflected back in revenue generations: a sales increase of 20% was gained out of improved cost efficiency.
Brand recognition
It cannot be underestimated how important transparent LED displays are in enhancing brand image. In the press conference of a luxury watch, new watches were displayed on a transparent LED display. The screen perfectly restored every detail on the dial, including complex textures and metallic luster. A survey after the conference revealed that 78% of the audience felt more impressed about the product, and sales data from the brand also showed that, within a month after the press conference, the sales of the watch increased 35% year-on-year. This high-tech display method not only enhances the attractiveness of the product, but it also strengthens the brand’s high-end image.
Market feedback shows that transparent LED displays, with their modernity and innovation, can improve the brand’s image in technology very much. In a new product launch, a technology company used a transparent LED display to show the screen technology of a new mobile phone. The audience could clearly see every pixel on the screen within a distance of 1 meter. The data showed that 85% of the audience believed this display method made them more convinced of the technical strength of the brand, and the brand awareness in the market increased by 20%.
In terms of brand differentiation, the unique design of transparent LED displays can help brands stand out from the competition. A car brand used a transparent LED display to showcase the design details of a new electric car at an exhibition. The dynamic images on the screen seemed to be suspended in the air, attracting a large number of visitors. During the event, 90% of visitors said they had a deeper understanding of the brand’s innovation capabilities and design concepts, and the brand’s social media interactions also increased by 50%.
From the perspective of consumer behavior analysis, the high participation of transparent LED displays can significantly improve the brand’s favorability. A fast-moving consumer goods brand used a transparent LED display for interactive lucky draws at an event. Data showed that the average number of interactions per audience was 3 times, while the number of interactions in traditional display methods was only 1. This high-frequency interaction not only increased the fun of the event, but also helped the brand collect more user data and further optimize the market strategy.
In terms of brand trust, the high definition and color reproduction of transparent LED displays can enhance consumers’ confidence in the product. A home appliance brand used a transparent LED display to showcase the internal structure of a new refrigerator at a press conference. The detailed display on the screen gave the audience a more intuitive understanding of the product’s quality and function. According to the survey after the conference, 70% of the audience said that their trust in the brand has increased, and the pre-sale volume of the product has reached 1,000 units, far exceeding expectations.
From the perspective of brand communication effect, the visual impact of transparent LED display can significantly increase the brand’s exposure. A sports brand used a transparent LED display to play a high-speed sports video at a new product launch conference. Feedback from the audience showed that 90% of people thought the picture effect was very shocking. After the event, the brand’s social media topic volume increased by 30%, and the number of clicks on related videos exceeded 1 million.
Case studies
At the 2022 global new product launch, a high-end car brand used a 50-square-meter transparent LED display to showcase the design details and technical parameters of the new electric car. The screen’s transparency reached 85%, allowing the real car behind to blend perfectly with the dynamic content on the screen, creating a futuristic visual effect. During the event, 90% of the audience said that this display method gave them a deeper understanding of the product, and the brand’s social media interaction also increased by 40% within 24 hours. Within a month after the launch, the number of reservations for the electric car exceeded 5,000, far exceeding the expected target.
A luxury watch brand used a transparent LED display as the core element of the window display at a flagship store opening event. The screen has a pixel pitch of 2.5 mm and can accurately restore every detail on the dial, including complex textures and metallic luster. Data shows that during the event, the store’s customer flow increased by 30%, while sales also increased by 25% year-on-year. The brand also displayed its century-old watchmaking history through the screen, and 70% of customers said that this immersive experience gave them a deeper understanding of the brand’s cultural heritage.
A technology company used a transparent LED display to showcase its latest AR glasses technology at a new product launch. The screen refresh rate reached 3840Hz, and with AR technology, the audience could experience the functions of the glasses in real time through the screen. During the event, 85% of the participants said that this interactive method made them more convinced of the technical advantages of the product, and the brand’s on-site orders reached 1,000 units, setting a record high. Within 3 months after the launch, the market share of this AR glasses increased by 15%, becoming the leader among similar products.
A fast-moving consumer goods brand used a transparent LED display as an interactive display platform in a national promotion. The screen supports multi-touch function, and the audience can participate in the lucky draw game by touching the screen. Data shows that the average number of interactions per audience during the event was 3 times, while the number of interactions in traditional display methods was only 1 time. This high-frequency interaction not only increased the fun of the event, but also helped the brand collect more than 5,000 user data, providing valuable resources for subsequent marketing.
A fashion brand used a transparent LED display as a T-stage background at an international fashion week. The screen brightness reaches 5,000 nits, and the picture is still clearly visible even in strong light. During the event, 80% of the audience said that this innovative display method gave them a deeper understanding of the brand’s design concept, and the brand’s social media topic volume also increased by 50% within 48 hours. Within 6 months after the launch, the brand’s global sales increased by 20% year-on-year, setting a record high.
At a global launch conference, a home appliance brand used a transparent LED display to showcase the internal structure and technical highlights of a new smart refrigerator. The color reproduction of the screen reached more than 90%, which can accurately restore every detail of the product. Data shows that 70% of the audience said that they had a more intuitive understanding of the quality and function of the product, and the brand’s pre-sale volume reached 2,000 units, far exceeding expectations. Within 3 months after the launch, the market share of this smart refrigerator increased by 10%, becoming the sales champion among similar products.
At a new product launch conference, a sports brand used a transparent LED display to play a high-speed sports video. The screen refresh rate reached 120Hz, and with dynamic content, the audience can clearly see every detail of the movement. During the event, 90% of the audience said that the visual effect was very shocking, and the brand’s social media interaction increased by 30% within 24 hours. Within one month after the launch, the sales of this sports shoe exceeded 100,000 pairs, setting a brand record.
