From iMax movies to Disneyland, from virtual reality games to digital art exhibitions, today's consumer experience has become increasingly immersive.
People's requirements for the sense of substitution in entertainment projects are getting higher and higher, and it is difficult for a simple, flat exhibition or a traditional drama to satisfy the audience. Only by endowing the traditional space with an immersive experience can the audience enjoy greater sensory enjoyment.
On the one hand, people's imagination in the short video era is not as good as before, on the other hand, immersive works are getting better and better, which invisibly fills people's curiosity and expectations for immersive experience. At present, my country has become the second largest country in spending on leisure and entertainment activities, and the market value of offline entertainment market is constantly growing. The prospect of IP immersive experience should not be underestimated.
Immersive experience is a very popular word in recent years. From live performances to art exhibitions, playgrounds, cinemas and art installations in some public spaces, they are all committed to providing people with immersive experiences, hoping that through this experience , to attract more consumers.
So what exactly is an immersive experience, and how does it bring a whole-hearted feeling to the audience? You can look down to find the answer.
What is an immersive experience
Immersive experience (Flow Experience), also known as immersion theory (Flow Theory), immersive experience.
Immersive experience in the field of positive psychology refers to: when people are fully involved in the situation when they are performing activities, their attention is focused, and all irrelevant perceptions are filtered out, that is, they enter a state of immersion.
Immersion experience is a positive and positive psychological experience, it will give the individual a great sense of pleasure when participating in the activity, so as to encourage the individual to repeat the same activity without getting bored.
As mentioned in "The Law of Design", Immersion is to make people focus on the current target situation (created by the designer) to feel pleasure and satisfaction, while forgetting the real world situation.
The immersive experience needs to mobilize the five senses as much as possible. In order to attract the attention of the participants for a long time, it is necessary to eliminate other interference as much as possible, so it has two characteristics: one is to mobilize sound and light, and the other is to be darker or quieter the external environment.
Immersive Experience+
Speaking of immersive experience, it can be traced back to the live-action performance "Impression: Liu Sanjie" directed by Zhang Yimou in 2004. This show is the core project of China's Lijiang Shanshui Theater, and it is also the first live-action performance of landscapes. Such a refreshing performance form was at that time. The response was excellent.
Later, with the continuous development and updating of a large number of entertainment methods, entertainment scenes and technology, simple art + creativity is no longer enough to stimulate public interest. The combination of art + creativity + technology can add interactivity to the immersive experience. The experience becomes more interesting.
The basis of immersive experience is that the work or scene has a certain story basis, providing a role setting for the audience, creating a sense of self-lost in a certain story or a certain space, and entering the story environment can allow participants to gain immersive experience. of presence.
The fascinating thing about an immersive experience is that it can take visitors into a space so different from the real world in a short amount of time, allowing us to re-examine and define the environment in which we live. During the short withdrawal period, a new experience and spiritual relaxation can also be obtained.
The immersive experience uses various technological means, combined with site, facilities, lighting and other on-site installations to create a space where virtual and real are intertwined. This space can bring users a full-body three-dimensional experience.
Immersive Interactive Design
The combination of art design installations and immersive interactive design also brings a lot of fresh art installations and wonderful experiences to the public. Today, I will share with you some fun immersive interactive art designs, and let’s feel the charm of immersive experience together!
1. Glowing Seesaw
The installation of luminous seesaws is located on the streets of Montreal, the "City of Festivals". The seesaw is the childhood memory of most people, symbolizing childlike innocence and joy. The designer added LED light strips to each seesaw to make this childlike device sparkle. , warm and moving.
The seesaw will also emit a song written by Toronto composer Mitchell Akiyama. As people go up and down on the seesaw, the intensity of the lights and the sound of the music on the seesaw will also change, allowing the experiencer to perceive the unique echo from the rhythm of the body, as if Travel back to the years when the two little ones had no guesses.
2. Terry Plaza induction video playback device
Inside the Terry Plaza in the center of Washington, there is a 1,700-square-foot activity-sensing video playback installation by ESI Design. The device changes with the movement of passing pedestrians. There are three themes of "Seasons", "Color Game" and "City Scenery", and the three displays switch between the main bodies, presenting a series of different pictures.
When the screen is in Seasons mode, the display plays the four-season life cycle of the iconic cherry tree in the Washington area. In spring, when people walk past the screen, the cherry trees begin to bloom, and the flowers slowly fade as the pedestrians move away. When people stopped in the lobby, butterflies danced on the screen.
When the screen is in Color Game mode, algorithmically generated colored lines spread across the screen like an interactive tapestry of woven tapestry, echoing the various activities in Terry Plaza.
When the screen is in Cityscape mode, the screen pays homage to the city, with images of city landmarks, statues and traffic scenes constantly appearing on the screen as pedestrians pass by.
3. Musical Fountain Interactive Landscape Obscura Digital
In the lobby of the SalesForce company building in San Francisco, the "waterfall" was moved into the office building, a 108-foot-long LED advertising wall with more than 7 million pixels, making a stunning CG waterwall.
The musical fountain itself has eye-catching attributes, and the interaction between the venue and people makes the musical fountain more attractive and stand out. The waterfall adds vitality and color to the cold and quiet office building, attracting attention and earning advertising revenue, killing two birds with one stone.
Immersive Experience + Prospect
With the help of holographic projection technology, naked eye 3D technology, interactive experience technology, digital animation technology, 5G, AI, AR, VR, MR, artificial intelligence and other high-tech, immersive digital art exhibition, immersive digital art performance, immersive digital art exhibition Products such as digital art and drama emerge in an endless stream.
Immersive experience can be combined with many industries. 3D theaters, art exhibitions, stage performances, including escape rooms that young people like now, all have immersive experiences.
Moreover, once the term immersive experience was born, it was quickly applied to the food, housing, transportation, travel, shopping, and entertainment in the tourism field, running through all elements of the tourism industry. Especially in cultural tourism projects, immersive tourism is even more popular.
Immersive experience+ is a very malleable combination. It can be said that immersive experience can bring new breakthroughs to traditional experience projects. For most industries or projects that need transformation or innovation and breakthroughs, the blessing of immersive experience can definitely be regarded as a high-quality choice.
Post time: Apr-25-2022