In recent years, although the transparent LED display market has been relatively hot, it has not yet been widely used. Its high price has discouraged most users, resulting in many application areas that have not been widely developed. In addition, considering its production cost, after-sales service and market Promotion is a problem that needs to be solved urgently.
The transparent LED display is transparent, unobstructed, and flexible in use. The digital stage design designers have used them vividly and vividly. In addition to digital stage beauty, transparent LED displays are also gradually entering the high-end display market, with a considerable penetration rate in display fields such as outdoor advertising, exhibitions, and shop windows. We have analyzed the development of transparent LED display in outdoor advertising before. So, in the field of commercial display, can transparent LED display capture its own territory?
1. Creative visual experience, set off the brand’s fashion style
In addition, in high-tech parks, high-tech enterprises, etc., where more attention is paid to creating an atmosphere of technology and innovation, transparent LED displays can not only play video advertisements, carry out brand and corporate publicity, but also create brand signs, which invisibly render corporate innovation, The cultural atmosphere that keeps pace with the times increases people’s “impression points.” In high-end commercial shopping centers, bars, hotels and other leisure and entertainment consumption places, transparent LED displays can become a creative selling point that attracts people and increase consumption by virtue of their fashionable and avant-garde appearance.
2. The demand for fashionable and creative display is promoted, and the application market is huge
With the characteristics of high transparency, transparent LED displays can easily create a smart and transparent aesthetic, and the characteristics of visual penetration and LED self-luminescence also make it have its own sense of fashion, technology and future. It is available in the fields of creative display and high-end display. popular. For example, in the 2017 Shanghai Auto Show and Guangzhou Auto Show, transparent LED displays competed with new car products at the booths of major auto brands. Many auto brands choose transparent LED electronic screens to decorate their booths and broadcast car advertisements, which can highlight the brand and car’s Avant-garde and technological sense.
Similarly, transparent LED displays have become the “new favorite” in high-end luxury and fashion brand stores. At present, many luxury and fashion brands have introduced transparent LED displays into their stores as window advertisements to display their products. The reason is not difficult to understand-the transparency of the transparent screen is highly compatible with the transparent window design of most storefronts. It can display dynamic video advertisements of the product without completely blocking the passing passers-by from viewing the product furnishings in the store. The transparent LED glass screen is still a relatively new display device, which is trendy.
3. There are tigers in the front and chasing after them, and the market results still need to be consolidated
Although the transparent LED display has high permeability, beautiful and novel characteristics, but this does not mean that it can be all right. In particular, the current new display devices are constantly being upgraded and developed. The current promotion of transparent LED displays is still relatively limited, and market awareness needs to be strengthened. Under this, new products have the opportunity to cut into the market and compete with transparent LED displays.
From the applications listed above, it is not difficult for us to see that the creative and beautiful appearance of the transparent LED display makes it a candidate for creative display equipment in many fashion technology venues. Today, with the accelerated development of digital advertising and the increasingly developed commodity economy, the commercial display of transparent LED displays will go further and further.
In the pursuit of high transmittance, transparent LED display screens have to a certain extent at the expense of high-density, high-definition display effects, which also means that it is difficult to go further in the field of display at close range. What’s more, in short-distance transparent display, LCD transparent screens have also been put into use, and the pixels and transparency are more suitable for close viewing. In addition to the indoor commercial display field, high-definition is undoubtedly more popular with merchants. Therefore, transparent LED display screens need to continue to improve their technical level to compete with LCD transparent screens.
In addition to LCD, it is also an LED display. The LED film screen products newly developed last year should not be underestimated. In addition to the same high permeability, the LED film screen also has many advantages such as softness, lightness, and easy installation. It does not use glass as a raw material, and its protective performance is also higher. And more similar to the transparent LED display screen is that its application areas are mostly glass showcases, glass curtain walls and other places, which can be said to be a product with a high degree of substitutability. At present, although the LED film screen application market is still small, and the market education is far less than that of transparent LED displays, its advantages such as simple installation and bending and folding are also better than the latter. Therefore, transparent LED display manufacturers cannot be satisfied with the status quo , And need to maintain a high degree of vigilance.
In addition, the transparency of transparent screens also makes the display quality inferior to conventional screens, and the content of video advertisements is relatively low. Therefore, except for transparent windows and glass buildings, other advertising displays are rarely used on transparent LED displays. This is also one of the factors that limit its further development of the commercial display market.
In summary, the advantages and disadvantages of the transparent LED display are the two characteristics brought about by its technology. Such technical achievements will not only help the application of the transparent screen in the high-end display field, but also limit its wider application. At present, it seems that the transparent LED display should move from the high-end market to the general application, not only to solve its technical obstacles in the display, but also to reduce the price, and strengthen market promotion, education, and preemptively occupy the potential market before it can be further expanded. The market share in the commercial display field opens up a new blue ocean in the market.
Post time: Mar-08-2021