What is an immersive experience? If you don’t understand it, got OUT!

What is an immersive experience? If you don't understand it, got OUT!

Have you ever felt completely absorbed in an activity? For example, watching TV is fascinated, and you don't hear what others call you; playing LOL, you may just want to play a few games at first, and then you play from early to dark without knowing it. What is an immersive experience? In psychology, the feeling that one's spirit is completely devoted to a certain activity is defined as flow, and when flow occurs, there is a high degree of excitement and fulfillment at the same time. The term "flow" sounds more academic, and "immersive experience" might be more down-to-earth. As soon as the term "immersive experience" was born, it was quickly applied in various fields, especially in the field of games and digital display.

How to create an immersive experience?

There are three conditions for an immersive experience: First, when our abilities are matched with the challenges. If we are less capable and face a great challenge, we develop anxiety. If our abilities are high but our challenges are low, we get bored. Therefore, designers need to give users some difficulties, such as more powerful monsters, and also need to improve users' abilities through level design. The second is that we have a very clear goal in the experience process, such as the dome theater, which is designed to bring a strong and shocking audio-visual impact to the audience and enable them to enjoy an immersive high-tech virtual reality experience. The third is that our interaction behavior has immediate feedback, which makes people feel that any interaction has a response and responds within an acceptable range. The end result of immersive experiences is the disappearance of our sense of apprehension while engaging in an activity, and a change in our subjective sense of time, such as being able to engage in an activity for a long time without feeling the passage of time.

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Digital Interaction and Immersive Experience

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In fact, digital interactive art and immersive experience are inextricably linked. Interactive art uses virtual reality technology, three-dimensional reality technology, multi-channel interactive technology or mechanical numerical control devices to create an immersive environment for user experience. Its usual form is to capture and analyze the audience's language, expressions, movements or other "body language" through various collection tools such as digital cameras, remote controls, and infrared sensors, and process them according to computer programs. Images, music, light, digital video, synthetic animation and mechanical interactive devices give feedback to the audience and require the audience's full participation and experience, so as to achieve an instant "dialogue" with the audience.

Digital Cinema on Display

Multimedia digital display is inseparable from interactive art, interactive art can make digital display more immersive experience, and immersive digital display will make product marketing better. At present, immersive digital display applications mainly include digital cinema, virtual tour, and many interactive systems. Fantuo has been working hard in the field of digital cinema, striving to provide customers with the ultimate picture experience, shocking sound system, diversified cinema systems and personalized digital solutions. At present, Fantuo's digital cinema products include 3D digital cinema, 4D motion cinema/5D motion cinema, 360 ring screen-arc screen cinema, space cinema and dome cinema. Guangdong Maritime Silk Road Museum Nanhai No. 1 five-dimensional theater built by Fantuo - "Cabin in Water" five-dimensional immersive theater, with a vivid and intuitive high-tech display method, with "ocean" as the visual factor, with "Ocean" as the visual factor Nanhai No. 1” is a space design element, creating an innovative arc-screen theater with highly unified form and content, creating an interactive and immersive all-round visual 3D theater, making the audience feel as if they are in a “water cabin”. An excellent example of a digital cinema application.

Virtual Tour of Immersive Digital Display

As for virtual roaming, it is an important branch of virtual reality (VR) technology. It has valuable 3I characteristics - immersion, interactivity and conception. It has developed rapidly in various industries such as architecture, tourism, games, aerospace, and medicine. . Among them, virtual building scene roaming is a technical field with more and more extensive applications and promising prospects, and it is also useful in the field of digital display. Fantuo has worked hard to create a virtual roaming system for the Nanyue Royal Palace. The palace is designed according to the historical data according to the proportion of the real size. The images are delicate and feel real. Tourists can change different scenes through the joystick, choose walking, running and other modes, and choose to look up and down to tour, as if they were on the scene. In this way, the historical and cultural display of the Nanyue Palace is more comprehensive and intuitive, and tourists can have a deeper understanding of cultural relics and history, and add a lot of fun in the process. In general, whether it is flow theory or immersive experience, they provide a concept that helps us dig deeper into the needs of users. Once the concept catches on and is applied to various fields, the key is to apply it innovatively to practical work.

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Post time: May-11-2022

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