Now everyone is talking about "immersion", it seems that if you don't do something immersive, you won't be able to keep up with the times. But what exactly is immersion? Why is it so hot? It is estimated that many people are ignorant of these questions.
What is "immersive"?
Immersion is the joy and satisfaction of focusing on the current target situation and forgetting the real world situation.
The basic idea of flow theory is very simple, but it is very powerful to explain the state of people's devotion to one thing.
The core of flow theory is that people can achieve a state of flow when skills and challenges match. The flow experience is the best experience for human beings. It is the state where we can be immersed in the current situation and forget the real world when the challenges we are currently facing are matched with our own abilities.
We can imagine the following, what game will make you devote yourself to sleepless nights, it must be the kind of challenge, and we judge ourselves to be able to deal with this challenge based on the known conditions. If it is too difficult, it is estimated that you will give up after trying a few times, and people will become more and more anxious, and they will not feel the fun and satisfaction they should have in the process. And if it's too simple, we get bored and quickly give up on the experience at the time.
The flow experience is the best experience for human beings. It is precisely in the state where the challenges we are currently facing and our own abilities match. We can achieve the aforementioned state of being immersed in the current situation and forgetting the real world, so often There will be what we think is just a few games played and the time has gone from noon to dark.
Because flow can change people's ability to perceive real time. (It is not limited to the field of games, any state that can achieve self-forgetfulness and time-forgetfulness may be a flow state.)
Today, immersive methods have been applied to various fields, among which the main aspects related to public life are as follows: The three types of experience with the highest recognition rate in the Chinese market: immersive live entertainment (live-action games, escape room, Murder Mystery, Live Role Playing Game, Immersive Reality Game…), Immersive New Media Art Exhibition, Immersive Performance.
Immersive Theater
"Sleepless Night" is by far the most famous immersive theatre production. Based on Shakespeare's darkest tragedy, Macbeth, with an added Hitchcock storyline, the plot is set in an abandoned hotel in the 1930s. The audience only needs to wear a mask during the three-hour performance time, and they can freely shuttle in this 9,000-square-meter performance space, which is carefully designed in a retro style.
Just imagine, no matter what kind of movie the theater plays, you feel as if you are in it and feel like the protagonist of the movie. Would you refuse such a theater? The popular 3D, 4D, 5D, and even 7D theaters are working hard to create such an "immersive experience". "Experience. This is also the future direction of cinema development.
Immersive show
Immersive tourism performance is a kind of immersive entertainment. Through technological means and performance elements, the audience can enjoy performances through "seeing, hearing, smelling, tasting, and touching".
The live performance is a unique cultural model that takes the real mountains and waters as the performance stage, takes local culture and folk customs as the main content, and integrates the performing arts and business masters as the creative team. It is the original creation of the Chinese and a special product of the transformation of China's tourism industry to humanistic tourism and cultural tourism.
In this type of performance, the concept of stage and auditorium is broken, such as "See Pingyao Again", the space is divided into several different themed spaces, there is no front hall, no main entrance, no auditorium and traditional stage . The complicated and peculiar spatial division makes the audience feel like entering a labyrinth. The audience, like ordinary residents, wandered loosely in Pingyao City in the late Qing Dynasty, peeping at the clues of the story from scenes such as the escort bureau, Zhao's compound, the market, and Nanmen Square. Many audiences were moved to tears by the plot in the unique drama experience, and felt a strong cultural atmosphere through the immersive drama experience.
Taking the well-known immersive entertainment product "teamLab: The World of Water Particles in Oil Tanks" immersive experience exhibition as an example, the space is used to present a psychedelic world that breaks through reality for the participants. Flowers bloom and fall in the water all year round, sometimes gathering into a sea of flowers, and sometimes disappearing... The dreamy virtual flower sea created by computer programs interacts with the participants in it in real time.
Immersive themed restaurant
The immersive digital restaurant can not only meet the needs of customers in terms of taste, but more importantly, it perfectly combines sound, light, electricity and art design, and also meets the needs of customers in terms of vision, hearing, touch and other aspects.
Immersive Pavilion Showroom
Nowadays, corporate exhibition halls, real estate exhibition halls, and exhibition hall exhibition halls can be seen everywhere. Enterprises use exhibition halls to display the high-end image of their products to enhance their brands, and exhibition halls use exhibition halls to display history, planning and other content.
No matter what kind of exhibition hall, the evaluation of the effect is determined by the audience, and how to get the audience to give a high score to the exhibition hall is the key.
The immersive exhibition hall basically follows the method of immersive theater, which allows the audience to experience and tour "forgetting about themselves". When visiting the museum, it seems to be in the historical environment at that time. Good showroom, so the key is to create "immersion". Building an exhibition hall must be to create an immersive digital exhibition hall that perfectly combines sound, light, electricity and art design.
For example, on January 30, 2019, the digital immersion experience exhibition "New Year's Eve in the Palace" of the Palace Museum. It integrates the Chinese New Year elements contained in the history of the Forbidden City and cultural relics, uses digital projection, virtual images, interactive capture and other methods to create an interactive atmosphere, and combines contemporary art design concepts to form an innovative immersive space. The audience can be immersed in it and feel fresh and interesting.
The immersive experience exhibition is divided into six parts: Door God Blessing, Bingxi Paradise, Blossoms in the Sui Dynasty, Theatre and Painting Pavilion, Lantern Watching, and Nafu Yingxiang.
In addition, immersive methods have also been applied to weddings, KTV, and mobile phones. The wide application of immersive experience in various fields benefits from the continuous advancement of technology. If you simply understand digital display as digital display, then It's wrong, it not only needs to be digitally displayed, but also needs to create an "immersive experience" that "forgets me".
With the rapid development of digital multimedia, high-tech digital interactive creative exhibition items are more and more used in exhibition halls. Projection display, LCD display, LED display, touch control, etc. are only a kind of digital technical means. The important thing is to "show", the purpose of the show is to be attractive, to be authentic, and to make customers "feel". To achieve these points, we must achieve an "immersive" effect. Our ultimate goal is to surround the audience's hearing and vision as much as possible, and enjoy the immersive experience.
We believe that the immersive cinema can make the audience pay for it again, the immersive wedding can be unforgettable for a lifetime, the immersive KTV attracts more passengers, and the immersive exhibition hall will make you linger... One day, whenever you see Immersive, you can't help but want to experience it.
Immersive experience is the integration of new media art, installation art, digital images, special effects, lighting equipment technology, etc., through projection fusion technology, the projection image is projected onto a large or multi-sided projection screen, with sound, lighting, smoke, etc., from various The level surrounds the audience, fully covering the audience's perspective, and through the intelligent control of the interactive sensing system, it interacts with the audience, such as moving flowers, dancing into flowers, etc., so that the visitors are immersed in an interesting and dreamy experience.
Post time: Mar-30-2022