At the "2020 Small Pitch LED Research White Paper" press conference, AVC Research Director Shi Duo of Aowei Cloud Network said that due to the impact of the epidemic, the overall commercial display market in mainland China declined significantly in the first half of 2020, down 21% year-on-year. All sub-sectors have shown different degrees of decline. Among them, education, services, real estate, and transportation have been more seriously affected by the epidemic.
LED display market scale (2018-2025)
According to the "2020 Small Pitch LED Research White Paper", the global LED display market scale reached RMB 45.2 billion in 2019, of which the LED small pitch (≤P2.5) display market scale was RMB 17.3 billion, accounting for 38.23%. In 2020, due to the impact of the new crown epidemic, there will be a phased decline in 2020, mainly due to the contraction of outdoor and commercial activities due to the epidemic. Experts say the Industrial Research Center expects the global LED display scale to decline by 8% in 2020 to 41.6 billion, with small spacing display The screen decline rate is slightly lower, less than 5%.
Global LED displays will gradually begin to recover in the second half of 2020. Although they are still facing greater uncertainty, they are expected to be on a growth track in 2021. With the development of Mini LED direct display (Mini RGB) technology, there will Such as movie theaters, large-size TVs, enterprise-level conferences, education, etc.) penetration. Experts say the industry research center data shows that the LED display industry is expected to exceed 100 billion yuan in 2025. The compound growth rate of 2020-2025 exceeds 21%. The proportion of pitch LED displays will also rise from 38.23% to 56.11%
LED display market composition
According to the classification of the white paper, the proportions of professional display, commercial display, public display and civilian display in the LED display market in 2019 were 35.84%, 53.76%, 8.67% and 1.16% respectively. Professional display and commercial display are still the pillar application scenarios of LED, and the civil display represented by large-size TV is still in the development stage.
In addition to continuing to replace the DLP market, the main force in the LED display market that can clearly grow is commercial display, mainly in the conference market and education market above 100 inches, and also includes the LED movie screen market. There are currently successful cases and need to After the epidemic, the introduction verification is carried out. To C's consumer-grade large-size TV market is also one of the areas of focus. (Figure 2019 Global LED display market composition ratio)
From the perspective of the spacing of small-pitch LED displays, P2.5 is still the largest spacing product in 2019, reaching 38.05%, but the proportion of P1.5 and P1.2 is accelerating. After entering 2020, The trend of small-pitch products above P1.0 to P1.2 is obvious, and the output value of P1.2 in 2020 is expected to increase from 20.42% to 25%.
Market outlook below P1.0
In 2019, the shipment volume of products below P1.0 was small, and the output value accounted for about 1%. With the development of technology and cost optimization, P0.9 products will have more obvious growth and application in 2020, with 8K P0.9 screen area It is about 30 square meters. If there are 20-30 high-end projects of this type every month, the annual demand can reach about 10,000 square meters. According to the P0.9 terminal price of 100,000 yuan, it corresponds to about 1 billion yuan. Considering the increase in demand Speed and price decline trend, 2020 or 2021 is expected to reach the monthly demand of 1,000 square meters.(Figure 4K and 8K terminal price analysis of P1.2 and P0.9)
According to experts, the Industrial Research Center predicts that the output value below P1.0 is expected to be between RMB 300 million and 500 million in 2020, an increase of 52% to 152% year-on-year. In 2020, products with spacing below P1.0 will begin to contribute output value.
Post time: Dec-02-2020