In recent years, with the expansion of market demand in the LED display industry and the continuous expansion of application fields, LED display products have shown a diversified development trend. As a rising star in the LED display industry, transparent LED screens are used in glass curtain walls, stage stage display, outdoor advertising, and new retail with their advantages of light and thin, no steel frame structure, easy installation and maintenance, and good permeability, is entering our vision in an eye-catching posture. According to the prediction of relevant agencies, the market output value of transparent LED display is about 87.2 billion U.S. dollars by 2025. Transparent LED screens, with brand-new application forms, leading development of technology, and design concepts that are close to the needs of the public, make it rise rapidly in a short period of time, and a new blue ocean market has emerged.
The new advantage of transparent LED screen, subvert the traditional display
Outdoor advertising has always been the most important market for LED displays. However, in recent years, as the light pollution problem of outdoor advertising LED screens has gradually increased, and the structural safety of LED display screens have also attracted users’ attention, the technical standards and installation approval of outdoor LED display screens have become more stringent by relevant agencies. Conventional outdoor advertising LED screens can brighten the city and release information during work. However, due to its steel structure, when the LED display is not in use, it stands in the middle and appears incompatible with the surrounding environment, which greatly affects the city. Beautiful. The transparent LED screen, with its high transparency, invisible installation, high-brightness display and other characteristics, just make up for the shortcomings of conventional LED display screens in this respect, and eliminate the city to the greatest extent.
Aesthetic issues. In the application process, the transparent LED screen is mostly installed behind the glass curtain wall. When it is not working during the day, it will not affect the surrounding environment in the slightest. At the same time, because it adopts a new form of indoor advertising and outdoor communication, it circumvents the approval of outdoor advertising.
In addition, with the acceleration of the pace of urban construction, glass curtain walls, such high-end and atmospheric building materials, have gradually become popular. The transparent LED display has a very high perspective rate, which is sufficient to ensure the brightness requirements and viewing angle range of the lighting structure between the floors and the glass facade, and at the same time, ensure the original lighting perspective function of the glass curtain wall. In addition, the transparent LED display screen is light in weight, without changing the building structure, and can be directly pasted on the glass curtain wall without taking up space. In high-end application places, such as the installation of glass curtain walls in automobile 4S shops, transparent LED screens can not only achieve the best transparent effect of glass, but also ensure that the interior design of the shop is not affected. In the case of a limited glass area, the maximum screen resolution is achieved while ensuring the transparent effect of the glass curtain wall. Whether viewed from indoor or outdoor, it can be seen at a glance, making the high-end atmosphere more advanced The technological atmosphere. According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising.
As a result, in recent years, more and more businesses prefer to use transparent LED screens to decorate glass curtain wall buildings, especially in places such as large shopping malls and technological enterprises. In terms of commercial display, fashion brands and high-end products also like to use transparent LED screens to set off the style of brands and products. When broadcasting promotional content, the transparent background can not only increase the sense of science and technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothing, and jewelry favor transparent screens. The application of transparent LED screen to the glass curtain wall not only has no sense of contradiction, but also because of its fashion, beautiful, modern and technological atmosphere, it adds a special sense of beauty to urban buildings. Therefore, the transparent LED screen has won everyone’s unanimous recognition in the market, and has received widespread attention and enthusiasm.
By application area:
1. Stage stage beauty: transparent LED screens can be diversified according to the stage shape. The transparent, light and thin characteristics of the screen itself can produce a strong perspective effect and make the depth of field of the entire screen longer. At the same time, it does not hinder the stage design to leave the space for the lighting to hang and play, and to give the stage a certain atmosphere and dynamics, and to express the theme more.
There is no doubt that the use of transparent LED screens in the stage show is also amazing. In the context of the country’s economic development, cultural performances and entertainment activities across the country are also more prevalent. Various cultural evenings, Spring Festival gala and star concerts have increasingly demanded LED displays, and the LED display rental market is also increasing. Prosper. In view of the application in the field of stage beauty, we can also see a road of leasing belonging to the transparent LED screen. The traditional LED display technology has been relatively mature in terms of space and lifting and moving, but its layout has more restrictions on lighting design. For box-style scenery, the location for lighting installation is extremely limited, so that the lack of ambient light and ambient light on the stage makes the stage lack the atmosphere of the scene, and it is difficult to present a perfect stage effect.
The resulting transparent LED screen greatly compensates for the shortcomings of the traditional LED display. The transparent LED screen can be built according to the diversification of the stage shape, the screen is hung in a patchwork pattern, which expresses the overall depth of the stage frame. Using the transparent, thin and colorful characteristics of the screen itself, it produces a strong perspective effect and makes the entire screen depth of field. lengthen. In addition, the transparent LED display uses the unique screen display technology and the transparent characteristics of the screen body to form a three-dimensional realistic and virtual ideal space. Multi-screen co-displaying enhances the sense of hierarchy and movement for the image movement and stage effect of the space. sense. The comparison of the two-dimensional scene effect of the transparent LED screen and the traditional LED display shows the three-dimensional sense and realism of the three-dimensional space, and the visual effect is more shocking.
Different from the bulky and regular appearance of traditional LED display screens in the past, the light, thin and beautiful characteristics of transparent LED screens will continue to help them develop a broader market. Under the situation of increasing display demand in various fields such as glass curtain wall, stage stage display and outdoor advertising, the market volume of transparent LED screen will also become larger and larger.
2. Large shopping malls: The modern artistic beauty of the transparent LED screen is effectively combined with the shopping mall environment, which has a wide range of application prospects in shopping malls, glass partitions, etc.
3. Chain stores: The distinctive store image can attract consumers to stop and increase passenger flow. The unique design technique allows the transparent LED screen to replace the traditional external wall LED display of the store, and the richer and more vivid video advertisements make the store extremely cool and very eye-catching.
4. Science and Technology Museum: The Science and Technology Museum is an important scene for disseminating scientific knowledge. The transparent LED screen can be customized in special shapes to perceive the magic and mystery of technology.
5. Glass showcase: transparent LED screens have brought revolutionary changes to retailers, and are becoming increasingly popular in the fields of building facades, glass showcase decoration, and interior decoration.
6. Construction media: Especially in the application of glass curtain wall construction, it has gradually become popular in recent years, and various solutions such as glass curtain wall and transparent sky LED curtain have appeared.
7. New retail creates an incremental market for transparent LED screens.
In recent years, with the rise of the “new retail” concept, the digital signage industry represented by retail has expanded rapidly. Transparent LED screens have played an important role in commercial retail windows, interior decoration, building facades and other fields, bringing new retail A huge change. As we all know, store window display is an important means for retail stores to display and promote products. The transparent LED screen combines many advantages such as easy installation, high permeability, thin and beautiful appearance, which perfectly solves the video display problem of retail industry windows, enriches the advertising style, and makes its advertising design very attractive.
In the application of new retail scenes, transparent LED screens have their success stories. As an internationally well-known brand, Uniqlo has already used large LED screens to open up a path to discover new retail. The large LED screen displays the product categories, key products and store promotion information in the retail store, so that consumers can purchase their favorite products more quickly, promote consumer demand, and increase the conversion rate of store shopping. At the same time, the transparent LED screen has a novel and unique display effect. The screen is suspended on the glass curtain wall. This playback method saves more than 30% of energy than the conventional LED display, greatly reducing light pollution and reducing energy consumption.
The emergence of new retail will inevitably promote the development of the commercial display market, and at the same time, it has also created a certain incremental market for LED displays. There is no doubt that transparent LED screens have become a dark horse in the field of LED display subdivisions, and its wide application is accepted by more and more users. This also indicates that innovation plays a key role in the LED display field. If transparent LED screens want to achieve further development in the commercial display field, it is necessary to increase scientific and technological investment and innovation, and improve products according to the terminal needs of the commercial display market. The expansion of transparent screens will gradually accelerate, and it is expected to become an important development direction for the display industry in the future.
Post time: Mar-03-2021