OLED VS. Mini/Micro LED , Who will take the lead in new display technology?

At present, the debate on the future display technology has not been finalized, and market doubts still exist. Even the same technology has different paths to its realization. The market is sailing against the current, and the "HuaShan sword" between technologies and the "decisive battle" between enterprises and enterprises have never stopped. The new display industry is also gradually growing in the competition.

OLED VS. Mini/Micro LED, Who is the brave when they meet on a narrow road?

At present, a new generation of display technology is racing to develop. OLED, with its advantages of thinness, large viewing angle, short response time, and low energy consumption, quickly occupied the small-size market such as mobile phones, and continued to expand its territory in the field of high-end TVs. However, Mini/Micro LED also makes it difficult for OLED to match with its long life. However, the recent news in the market seems to be very unfavorable for Mini/Micro LED. Apple is considering OLED displays for the next generation of high-end models. At the same time, the recently launched OLED TVs have a clear downward trend in price. Among them, the Xiaomi Mi TV 6 OLED 55-inch has been reduced to 4799 yuan. So, how will the competitive landscape between OLED and Mini/Micro LED develop in the future?

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The main reason for this phenomenon is the earlier industrialization of OLED. OLED products entered the market in about 2012, five years earlier than Mini LED products, and it is normal that the degree of industrialization is higher than that of Mini LED. Such as flexible display. In the short term, OLED has great advantages in price and yield, and is currently replacing the original application market of LCD technology within a certain range. When it comes to the price of OLED TVs, the Xiaomi Mi TV 6 OLED 55-inch is priced at 4,799 yuan, which is the highest-selling price range among 4K TVs.This is Xiaomi's sales strategy, and it is Xiaomi's means to increase its market share, and this strategy will become a major trend in the future.

It is worth noting that Mini LED and Micro LED are temporarily unable to compete with OLED technology in this price range. Sun Ming said that technically, Mini/Micro LED can easily realize 4K TVs with a larger size range, but the cost is too high to be promoted to the market.

From the perspective of the market, it is believed that compared with Mini/Micro LED, OLED is a transitional technology. For terminal brand enterprises, it is becoming more and more difficult to make breakthroughs in display technology, and it is also more difficult for enterprises to create differentiation. Therefore, he believes that there is no conflict between the terminal brand companies pushing OLED TVs at this time and promoting Mini/Micro LED TVs when Mini/Micro LED technology and costs are more mature, but to create brand differences. advantage.

From the perspective of consumers, it is good news that the price of OLED TVs has dropped to 4,799 yuan. For the Mini/Micro LED industry chain, in fact, the price of Mini LED TVs has also dropped significantly. OLED TVs The price reduction will stimulate the faster development of Mini/Micro LED to a certain extent.

The application of products and technologies needs to be viewed from two aspects. One is the market acceptance - the price issue; the other is the technological maturity. Whether the new display technology (OLED, Mini/Micro LED) is compared with LCD, or OLED is compared with Mini/Micro LED, the focus of market measurement is always whether the technology has better performance in a certain parameter or technical capability Performance. If it is, there is a possibility of substitution; if not, the new technology may also be defeated by the original technology.

Yang Meihui believes that the "main battlefield" of OLED is different from LCD and Mini/Micro LED, and there is a coexistence between different display technologies. OLED TV has the advantages of mature technology and low cost in 55-inch and 65-inch. However, it is difficult for OLED panels to reach a size of more than 75 inches, and this is the market where Mini LED backlight TVs have an advantage. In addition, it is difficult for OLED TVs to achieve 8K picture quality, and Mini LED backlight TVs and Micro LED large screens can just make up for this market gap.

flexible-LED screen, curved video wall , Exhibition curved screen

Micro LED will first be promoted and applied in AR/VR. He pointed out that in the short term, the VR field is dominated by LCD and Micro OLED technologies. In the long run, with the further maturity of Micro LED technology, Micro LED is expected to achieve a wide range of applications in the VR field within 3-5 years. The advantages of Micro LEDs in the AR field are mainly reflected in brightness and efficiency. LED display industry. It is reported that optical waveguides are the mainstream optical display technology solutions for AR equipment, but at present, the light efficiency of this solution is low, with about 90% loss, while the high brightness of Micro LEDs The characteristics can just make up for the shortcomings of the low optical efficiency of the optical waveguide. At the same time, with the further development of technology, Micro LED is expected to compete with Micro OLED technology in the VR market in the future.

In terms of technology, the two major implementation paths of Micro LED, RGB Micro LED and quantum dot color conversion, have their own advantages. Among them, color conversion technology has advantages in material efficiency (especially red light efficiency) and full color difficulty, but it still needs the industry to continue to solve it. Material reliability issues, improve material performance.

It can be seen that, the position of the enterprise is different, and the way of looking at the problem is different. For enterprises in the Mini/Micro LED industry chain, the competition between Mini/Micro LED technology and OLED technology is related to the further development of the enterprise; for terminal brand enterprises, display technologies have their own merits and will coexist harmoniously in different application fields in the future , common development, and this relationship of competition and coexistence has also brought about the prosperity of new displays. 


Post time: Oct-31-2022

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