Naked-eye 3D image debut-----Hangzhou Asian Games mascot "broken screen"
On April 1, the naked-eye 3D promotional video of the mascot of the Hangzhou Asian Games was broadcast in the Wensan Digital Living District, Xihu District.The event was jointly organized by the Propaganda Department of the Hangzhou Asian Organizing Committee, the "Learning Powerful Nation" Hangzhou Learning Platform and the West Lake Culture and Tourism Group.This is also the first show of the 3D image of the mascot of the Hangzhou Asian Games.Through the big screen, the citizens experienced the "zero distance interaction" with the mascot of the Hangzhou Asian Games, and felt the urban charm of Hangzhou's "digital intelligence + Asian Games".
The naked-eye 3D video of the Asian Games mascot is divided into 4 scenes."Cong Cong", "Chen Chen" and "Lian Lian" respectively displayed three sports scenes including football, sailing and e-sports.Each section is designed with 3D animation effects to make the mascot of the Asian Games "live".At the end, three mascots "broken the screen" leaped out.
The naked-eye 3D giant electronic screen located at the intersection of Wensan Road and Xueyuan Road in Xihu District is a newly added Internet celebrity check-in place in Hangzhou, with a total area of nearly 1,000 square meters and an ultra-high-definition visual experience of nearly 8K. One of the landmark projects in the upgrading and renovation of Wensan Digital Living District.During the Hangzhou Asian Games, the big screen will use 3D naked-eye viewing
technology and new video interaction mode to carry out activities such as live broadcast of Asian Games events, providing a characteristic carrier and viewing space for the dissemination of Asian Games culture and Asian Games spirit.
In February 2021, Hangzhou proposed to develop a new consumption model of "digital +" and "experience +" of online and offline interaction, and started the task of building Wensan digital life blocks.A month later, Xihu District set a goal to comprehensively renovate and upgrade Wensan Road, making it a leading demonstration site of "Digital Intelligence Hangzhou" and the first street of digital life in the country, and to describe the "Qingming Riverside Map" in the new era.
What kind of digital life can Hangzhou people experience in Wensan Digital Life Street? The key words set by Xihu District for the street are: digital, life, punch-in, traffic, young, full-time. Through these keywords, it is not difficult for us to imagine the future digital life built in this neighborhood. Convenient transportation, creative space design, humanized functional design, and trendy consumer experience.
The construction of digital life blocks should not only meet people's increasing daily needs, but also meet people's imagination of the future, as well as more aesthetic tastes of young people, and the pursuit of future life.With the debut of the 3D image of the mascot of the Hangzhou Asian Games on the huge naked-eye 3D electronic screen, this "Hangzhou's most prestigious digital street" has drawn back the attention of Hangzhou people.Projects such as "Smart Pharmacy" and Scent Yuan Universe (the first store in the country) that have successively settled in Wensan Digital Life District are also rebuilding a new urban district that can better meet the needs of Hangzhou people's digital life.
Post time: Jun-27-2022