At the 2016 Aliyunqi Conference, the concept of new retail was proposed.
What is new retail? Simply put, it is to use data as the driving force to transform the retail industry through the development of new technology and the upgrade of user experience. The essence is to better enhance the customer's shopping experience through the integration of online and offline sales.
New retail, new business opportunities
In the past year or so, the COVID-19 epidemic has swept across the world and brought a huge impact on economic development. Under the epidemic, all walks of life are accelerating digital transformation in order to seize the opportunity for development, and the new retail industry is no exception.
According to data from the National Bureau of Statistics, the total retail sales of consumer goods from January to July 2021 was 24,46829 trillion yuan, an increase of 20.7% from the total retail sales of consumer goods from January to July last year, 20.445.9 billion yuan, and the two-year average growth rate was 4.3%.
From the above data, we can see that under the impact of the COVID-19 epidemic, the new retail industry has resisted huge market pressure, maintained a stable recovery trend, radiated new vitality, and embarked on a fast-developing track.
In the rapid development of the new retail industry, due to the normalization of epidemic prevention and control, people's consumption habits and consumption concepts have also changed to a certain extent, which has brought many challenges to the retail industry. Retail companies need to combine interconnection and interaction technology to further improve the shopping environment, improve service quality, achieve high-quality digital transformation and development, and enhance brand competitiveness to meet new consumer needs.
The small-pitch LED display with many advantages such as high-definition display, large size, and high reliability can bring consumers a visual impact of personalization and design, creating an interactive virtual shopping experience, and helping businesses and consumers to build communication bridge, therefore, in the process of the development of new retail formats, LED displays have become the first choice for the broadcast of business information.
The rapid rise of new retail, commercial LED display market is full of vitality
Driven by the development of emerging technologies such as artificial intelligence, glasses-free 3D, and VR/AR, LED display technology can make better use of its advantages in the field of new retail, create a more diversified shopping scene, and better improve new retail. The efficiency and competitiveness of the market.
Under this trend, some LED display companies have keenly sensed business opportunities and formed complementary advantages through strategic cooperation.
In 2020, PLANAR, a wholly-owned brand of Leyard, reached a strategic cooperation with Gome Retail, and entered the offline flagship store of Gome Nanjing. Gome Retail became PLANAR's exclusive partner in China.
Auto Electronics is actively exploring external cooperation. In March this year, it signed a strategic cooperation agreement with R+, a leading smart retail brand, to jointly create a new smart retail form.
In addition to cross-border cooperation between enterprises, more and more attractive LED display projects have landed in the new retail field.
This year, LG Electronics customized a huge double-sided LED display for Guangzhou Taikoo Hui. The display uses LG's leading technology to create an ultra-thin cabinet, which fully fits the high-end shopping atmosphere of the mall; in addition, the display has a superior display effect, can bring a comfortable viewing experience to customers, and further enhance the quality of the shopping center.
In February of this year, Absen built an outdoor LED display of more than 1,400 square meters for the Kunming Jinge Department Store in Yunnan Province, giving this old building that sits in the city's core CBD business circle new vitality and exerting greater advertising value. In addition, you can see Absen LED commercial display products in high-end shopping malls in Medan, Shenzhen, Shenzhen Royal Plaza, Kahirskaia Plaza, and Landmark Plaza.
On August 28, Zhuhai Duty Free Sanya Travel Investment Mall officially opened, Unilumin Technology provided a total of nearly 400 square meters of LED large screen and advanced display and control solutions. Outside the mall, Unilumin Technology has created an outdoor large screen with an area of 332 square meters; inside the mall, Unilumin Technology provides the Lanpu P2 series of small-pitch LED large screens with delicate colors, helping the mall to create an immersive Shopping atmosphere.
Kang Shuo Exhibition, a subsidiary of Ledman Optoelectronics, customized a multi-dimensional creative commercial complex LED overall solution for the Wangfujing Ziwei Port Shopping Center in Foshan, through the comprehensive interpretation of the "mountain", "water" and "flower" screens + indoor and outdoor screens, and the display area Approximately 2,000 square meters, it brings both vision and experience to the on-site customers, and drives the increase of retail traffic in the mall.
Retail format upgrades, LED display products are gradually diversified
The continuous innovation of new retail formats has also promoted the diversified development of LED displays. In addition to conventional LED displays, there are already many creative special-shaped displays appearing in commercial venues.
1. Glasses-free 3D screen
With the development of digital technology, naked-eye 3D LED display large screens have developed rapidly in the retail field in recent years.
In February of this year, Unilumin Technology built more than 1,000 square meters of naked eye 3D giant screen for the core landmark of Chongqing's CBD—Jiefangbei. With a large high-definition LED display, ultra-novel naked-eye 3D creative video content, and ultra-shocking immersive visual experience, this place has instantly become the hottest internet celebrity check-in landmark in Chongqing.
On the occasion of the Spring Festival this year, Liantronics Optoelectronics' 2000㎡ naked-eye 3D outdoor screen "Chongqing Light" reopened in Chongqing Midland Plaza. The screen uses 90° seamless corner module technology, outdoor high-brightness wide-angle display panel technology, high-contrast light-absorbing mask and other display black technologies to create a super shocking naked-eye 3D display effect, attracting customers to punch in and drive the consumption boom. Up to now, Lianjian Optoelectronics currently has 11 naked-eye 3D large screens with a total area of more than 7000 square meters.
Ledman Optoelectronics has created a 1200㎡ ultra-high-definition naked eye 3D curved screen for the new department store on Beijing Road Pedestrian Street in Guangzhou, using outdoor "ultra 8K LED display + naked eye 3D+AR interaction" customized creative LED display solutions to help the new department store with a century-old vitality Sustainable. The screen has successfully completed the live broadcast of the Spring Festival Gala this year.
In addition, naked-eye 3D display screens are also used in the field of dressing mirrors. For example, Absen launched a FXMIRROR 3D fitting system, which uses AR technology and a high-definition large screen to create a 3D fitting system. Customers can experience "one-second dressing" on site.
Auto Electronics also exhibited naked-eye 3D right-angle splicing screens at ISLE this year. With the joint efforts of Alto Electronics and R+ in the new retail industry, its naked-eye 3D right-angle splicing screens are also expected to land in major commercial venues. It is reported that the biggest technical difficulty of right-angle splicing screens lies in seamless splicing. At present, Alto Electronics can achieve the smallest splicing in the industry.
2. Transparent LED screen
LED transparent screens can attract people's attention through clear and novel display methods, and have broad application prospects in shopping malls and glass partitions.
Unilumin Technology provided Shenzhen Longgang Vanke Plaza with a high protection level of the magic series of transparent LED screens and digital water curtain interaction. It is reported that as of May this year, Unilumin's transparent screen solutions have been widely used in commercial complexes, retail stores and many other projects, creating many locations such as Guangzhou Yuehui City, Shanghai Adidas, Bangkok SHOW DC duty-free shopping malls and so on.
Leyard transparent LED screens can be customized in special shapes, and can also be built in diversified shapes. Using the transparent, light and thin characteristics of the screen itself, it produces a strong perspective effect, which is used in large shopping malls, chain stores, glass windows, etc.
Alto Electronics launched the transparent LED publicity window, using transparent LED screen, light and transparent, fine picture quality, light and wind, no matter what environment does not affect the lighting and sight line, business promotion can be carried out 24 hours a day.
In addition, in March of this year, Auto Electronics launched the Jade Dragon series of transparent screens, which are suitable for application scenarios such as advertising display and commercial display. In actual applications, they can meet the different needs of different customers and provide a variety of customer choices.
Changsung Sheet, a South Korean supplier of small and medium electronic components and materials, has developed a thin-film transparent LED display. This product has been applied to large department stores in India for advertising and other purposes.
3. XR virtual production display
With the blessing of 5G communication technology, XR virtual production and application products have been more widely used in the new retail field.
On June 18 this year, the JD Electrical Super Experience Store in East China officially opened in Hefei. Unilumin Technology customized XR immersive studio and LED light display solutions and other black technologies to provide consumers with a new immersive shopping experience. Experience provides a brand-new interactive communication space for brands and consumers.
Auto Electronics launched the XR film and television shooting solution in 2020, using ultra-high-definition immersive Alto Mini LED display to replace the green screen and real scene, providing real light and shadow effects and delicate color performance. Through cooperation with smart retail brand R+, Alto Electronics' XR film and television shooting solutions will also help create a smart new retail form.
Liantronics Optoelectronics XR application solution integrates high-definition LED display large screen, camera tracking system and powerful graphics processing engine, deeply integrates motion capture, AR, VR, 5G and other technology applications, so that real objects such as characters or products are immersed in the virtual world. Virtual production can be completed without the need for green screen and post-production, and can be used for corporate product launch activities, distance learning, TV studios, music scenes, e-sports venues and other scene displays. At present, Lianjian Optoelectronics is continuing to explore the research and development and sales of related products in the virtual field.
Summary
The rise of new retail has brought great opportunities to the LED display industry. From conventional LED screens to transparent LED screens, naked-eye 3D displays, XR virtual production displays and other creative displays, it can be seen that the LED display products in the new retail field continue to develop in a diversified direction, and the upgrade of the retail format will be LED. The display screen provides a broader space for development.
At the same time, driven by LED companies, more and more cases of new commercial display integration with new retail are implemented, which promotes the accelerated reshaping and improvement of the entire new retail industry chain, and also provides more high-quality and diversified commercial LED display products. The new retail sector provides an opportunity.
In the future, LED companies still need to continue to increase technological development and innovation, pay attention to the experience needs of end customers, and provide more innovative and high-quality products in order to gain a foothold in the tide of new retail industry development and achieve a new leap!
Post time: Dec-29-2021