With the popularity of the Internet and the maturity of big data technology, digital cultural consumption has brought new forces to the development of museums. Emerging cultural communication forms such as VR, AR, mobile APP, and webcasting have been gradually applied to the digital communication of museums, giving the audience a refreshing visiting experience. The personalized, immediate and ubiquitous sense of cultural experience can more effectively play the functions of education and dissemination of museums, and can also better demonstrate the historical and cultural value of cultural relics.
The combination of digital technology and museums is an inevitable trend in the development of the times. The emergence of digital technology has enhanced the information dissemination ability of museums and is a supplementary means for the construction of museums. Compared with traditional museums, digital museums have the advantages of sensory interactivity, rich communication methods, expanding communication channels, and meeting individual needs. However, physical museums will not be replaced by this, and the construction of digital museums is also inseparable from physical museums. Traditional museum communication is limited to obtaining limited information in the space of cultural display, but in the virtual space constructed by digital technology, the effective extension of information can be achieved, and the content of information can be integrated with people’s physical perception. Virtual reality technology expands the display space of cultural relics, and multiple presentation methods make the “sleeping” cultural relics “live” and become more three-dimensional, enriching people’s sense of experience.
Immersive communication integrates all forms of old and new media, including mobile Internet content and environmental media content. In the immersive cultural dissemination of digital museums, there are both the original exhibition form of cultural relics and the new exhibition form combined with virtual reality technology. These media contents are all in a large media space. The online virtual museum is building a virtual space to bring an immersive experience to the audience. While enhancing the interactivity of museum dissemination, it is essentially a disenchantment of the display space of traditional physical museums, breaking the boundaries of time and space, and helping more ordinary people understand cultural heritage. Immersive communication in digital museums is ubiquitous communication. The medium is embedded in the surrounding environment and is ubiquitous. Therefore, the environment and the medium are each other. In the immersive communication network of museums, people are surrounded by various information, and receive various information in the “unconscious”, which potentially affects people’s cognition. The immersive communication mode is still an open system, people are no longer bound by boundaries, and all people, things, and things in this system are connected to each other. Each dissemination node not only absorbs various information, but also continuously disseminates it, forming an all-encompassing dissemination. In the digital museum, the open form of communication enables people to selectively obtain information in historical time and space, so as to gain a deeper understanding of cultural relics exhibits. In such an information network, there is no center or edge. Everyone is a receiver and creator of information, and people gain an immersive experience in the acquisition and creation of information.
The information presentation of immersive communication in digital museums is mainly reflected in the visual form of information. Panoramic videos, panoramic images, live broadcasts and other forms, all-round display of the scene. A large amount of immersive content is dynamically presented in front of the user, which is intuitive, vivid and includes many details. Immersive communication in digital museums is an audience-oriented form of communication. People selectively watch the content of the communication, and users can also participate in the production of information according to their personal will. The screen role of the media is also gradually weakening, and the immersive experience mainly comes from the immersion brought to users by “screenless” communication. The virtual environment created by dynamic pictures makes it easier for users to participate in the process of communication and immerse themselves in time and space without boundaries. The immersion of a digital museum is based on a space that combines virtual and reality under the combined effect of individuals, immersive media and the environment. In this space, each exhibit represents a story that revolves around the immersed person. In order to meet the individual needs of the audience, museums can develop different narratives around different audiences. Users with similar narrative paths can communicate more deeply and connect with each other.
In digital museums, data terminals are everywhere. The sensors embedded in the scene can accurately implant the links that people need according to people’s needs, and click to jump to another scene, realizing the leap from “remote” communication to ubiquitous communication. When the media and the audience are integrated, this “immersion” feeling will be deeply rooted in the hearts of the people, and the real and virtual worlds will be intertwined. In a digital museum, data collection, transmission, and feedback are carried out at any time, which greatly improves people’s cognitive efficiency. In the visiting experience of the digital museum, the audience also becomes a part of the digital museum and the medium of communication. In immersive communication, people are not only the subject of communication, but also the content of communication. The characteristics of immersive communication determine its “people-centered” communication mode, which changes the information-centered communication mode in the previous communication process, and the audience and the media, the audience and the environment are integrated. This “immersive” feeling arises from the heart, then returns to people’s hearts through the media, and then integrates itself with the media.
The immersive communication process in the digital museum is a dynamic process of “positioning-communication-feedback-re-communication”. The movement form of information in immersive communication also emphasizes the subject status of people, and information provides services for people and provides the content that people need. In the immersive communication of digital museums, the audience has become the main body of communication, and the development of media technology has made the connection between people more closely, realizing all-time and ubiquitous interaction. Experience is an indispensable and important part of immersive communication. People are also experiencing in the process of communication. People are immersed in the scene they are in and actively interact with others, forming a new communication form. In ubiquitous communication, users become “immersed people” and become the bias and dependence of communication. Immersive people integrates various dimensions of communication, so it has a certain impact on the form of their experience and the feeling of experience.
Immersive Communication’s Enlightenment for Digital Museum Construction
1. Optimize the interaction design and improve the user experience.
Enhancing the user’s visit and browsing and the stickiness of information acquisition The simple and easy-to-understand browsing operation, the smoothness of operation, and the layout of the interface will affect the user’s experience, which in turn affects the audience’s immersive experience in museum visits. The design of the interface should also take into account the individual differences of the audience, and bring more lasting influence to the audience by deepening the interactive experience. In the virtual space of the digital museum, the audience’s walking, touching and other experiential operations will directly affect the audience’s experience. In the process of human-computer interaction, when people walk, rotate and other behaviors, limited by technical conditions, it will affect people’s normal browsing
2. Improve scene construction and realize intelligent integration.
The virtual scene created by the digital museum can extend time and space, deeply integrate information with exhibits, enhance the visibility of dissemination content, and connect different spaces, so that people can obtain information from another space anywhere. The high degree of interactivity injects people with a sense of presence, and people can “shuttle” between any space at will to achieve ubiquitous communication. The immersive media system of the digital museum is a feedback control system based on big data cloud computing in which everything is connected all the time and everywhere, providing people with optimized museum information services.
3. Appeal to sensory experience and disseminate high-quality content.
In the digital museum, the immersive experience mainly comes from the immersion brought by the “screenless” communication to the user. Starting from multiple senses at the same time, the user has a synaesthesia and obtains a more realistic experience. The application of new media technology improves the narrative method of museums and presents the information of cultural relics to the audience in a variety of ways. Applications in the form of panoramic video, panoramic image, and full live broadcast are helpful for the all-round display of the scene. A large amount of immersive content is dynamically presented in front of the user, which is intuitive, vivid and includes many details. The information in immersive communication is usually the superposition of virtual and reality. After the information is digitized, it overlaps with each other and enriches the original narrative. The information is awakened in a more diverse form and presented to the user, making the connotation of cultural relics consistent with each other. value is fully demonstrated.
Post time: Mar-28-2022