Global LED display market scale and development trend analysis in 2020

[Summary] From the perspective of the regional market structure of the global small-pitch LED display, the Chinese regional market accounted for the largest 48.8% in 2018, accounting for about 80% of the Asian market. It is estimated that the growth in 2019 will reach 30%, which is slightly lower In the global average increase. The main reason is that Chinese display manufacturers have expanded their distribution channels, resulting in a significant drop in terminal prices in China.

According to the latest report of LEDinside, “2020 Global LED Display Market Outlook-Corporate Meetings, Sales Channels and Price Trends”, as the demand for LED displays in high-end retail, conference rooms, movie theaters and other segmented commercial display markets increases, it is estimated that 2019~ The compound annual growth rate of 2023 is 14%. With the continued fermentation of the ultra-fine pitch trend in the future, it is estimated that the annual compound growth rate of fine-pitch LED displays will reach 27% from 2019 to 2023.
2018-2019 China-US Display Regional Market Performance
From the perspective of the regional market structure of the global small-pitch LED display, the Chinese regional market accounted for the largest 48.8% in 2018, accounting for about 80% of the Asian market. It is estimated that the growth in 2019 will reach 30%, slightly lower than the global average Increment. The main reason is that Chinese display manufacturers have expanded their distribution channels, resulting in a significant drop in terminal prices in China.
In 2019, the North American demand market grew by about 36% annually. Compared with 2018, the impact of the Sino-US trade war has gradually weakened in 2019. The main high-growth application markets include entertainment (including live music event performances), movie theaters and home theaters; followed by Corporate meeting spaces and retail channels and display spaces.
2018-2019 display vendor revenue performance
In 2018, the global LED display market scale was 5.841 billion U.S. dollars. Divided by vendor revenue, the top eight vendors except Daktronics (ranked third) are all Chinese vendors, and the top eight vendors account for 50.2% of the world. Market share. LEDinside predicts that the global LED display market will continue to maintain stable growth in 2019. With Samsung’s rapid growth in LED display shipments in the past two years, it is estimated that Samsung will enter the eighth place for the first time in 2019, and the overall market concentration will increase. The market share of the eight major manufacturers will reach 53.4%.

Small Pitch LED Display Application Market-Cinema, Home Theater, Corporate Conference and 8K Market
Theme 1: Cinema
In 2023, it is expected that one of every eight mainstream standard screens will be converted to Premium Screens, which will require approximately 25,000-30,000 Premium Screens. The main driving factor is the demand for differentiated experience of consumers and allows movie tickets to increase.
In terms of image display, high-definition movie theaters will compete for the market between projector manufacturers and LED display manufacturers. The image display trend will inevitably move towards high resolution above 4K or even 8K. Laser projectors have high resolution and high lumen projection capabilities; LED displays can easily achieve high image update rate, high resolution and high dynamic range images, so Gradually enter the cinema market. At this stage, the display manufacturers that have passed the DCI-P3 certification are Samsung and SONY. With the strategic cooperation of BARCO and Unilumin Technology, complementary advantages, not only BARCO can expand the cinema market product line; for Unilumin, the cooperation between the two parties will promote Unilumin Technology to enter the international market.
Theme 2: Home Theater
As consumers use audio-visual streaming platforms such as Netflix and HBO to watch programs continue to rise, smart TVs have gradually been unable to meet the needs of consumers if they want to enjoy higher-quality audio-visual entertainment experiences. Therefore, the market demand for home theater systems is gradually increasing. According to the LEDinside survey, the global market demand for home theaters is mainly distributed in North America, Europe, followed by the Chinese mainland and Taiwan markets. Considering the viewing distance and space design, P0.9 and P1.2 display screens are mostly used, and the splicing size is mostly about 100-137 inches.
Theme 3: Corporate Meeting
Mainly use the projector with 5000lm WUXGA resolution, and develop towards the trend of 7,000-10,000lm brightness, 4K resolution and laser light source. LED displays provide high resolution, contrast, wide viewing angle, brightness, etc., which are more advantageous in large conference rooms and lecture halls, video conferences or educational training institutions. As the cost of LED display screens decreases year by year and the application continues to expand, it is estimated that by 2023, in view of the significant advantages of LED display in various aspects, the end customer can accept a product price difference of 1.8-2 times when making purchasing decisions. Usher in the explosive period of product replacement.
Theme 4: 8K Market
According to LEDinside’s investigation, FIFA World Cup 2018 brought the peak of shipment and revenue for TV brands and panel manufacturers in 2017. Therefore, as the World Cup FIFA World Cup will be held in Qatar in 2022, most display, projector and TV brand manufacturers plan to invest resources in 2019-2020 to develop HDR/Micro LED large-scale display screens in order to be The stagnant market led to another peak of revenue.
According to Huawei’s 2025 white paper plan, the demand for wide bandwidth, low latency, and wide connection is driving the accelerated commercialization of 5G, which will penetrate all walks of life. Among them, 5G high-speed transmission combined with high-definition image large-size display screen can truly show the advantages of 5G applications.
LED display product prices and development trends
Since 2018, mainstream Chinese brand manufacturers have begun to increase the development of channel products, resulting in a decline in the price of display products with a pitch of P1.2 and above (≥P1.2), and display manufacturers are more actively moving towards P1.0 Small spacing shows market development. As the pitch shrinks, it can be seen that four-in-one Mini LED packages, Mini LED COB, Micro LED COB and other products have entered the P1.0 ultra-fine pitch display.


Post time: Nov-30-2020

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