China released the “Virtual Reality Development Plan”, LED display ushered in a good opportunity!

China's virtual reality technology is developing rapidly, and its growth rate ranks first in the world

When it comes to virtual reality, it is actually no stranger. Virtual reality technology was used at the Chinese New Year Gala last year. For example, in 2021, Andy Lau was in Hong Kong due to the epidemic, but in reality we saw the creative performance "Bull Get Up" brought by him at the CCTV Spring Festival Gala; At the 2022 CCTV Lantern Festival Gala, virtual singer Luo Tianyi sang the excellent Winter Olympics music work "Time to Shine" originally sung. The video gained hundreds of millions of voices on the Internet. These are living examples of the application of virtual reality technology in our lives, very close to us.

Chinese virtual technology has developed very rapidly and has empowered thousands of industries. For example, virtual reality + cultural tourism, allowing users to experience the brand-new travel mode brought by technology between virtual reality and reality. Tourists can not only feel the bricks and tiles in the real scene in reality, but also "travel" to the ancient times and interact with the ancients, which not only stimulates but also broadens their horizons.

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Virtual reality + education, in situational teaching, things that exist or do not exist in reality can be displayed 3D in front of everyone, which greatly mobilizes students' enthusiasm for learning. Virtual reality + commerce creates a new shopping experience for users, attracts customers' attention, and helps local business circles increase their value. It can be said that virtual reality is omnipotent, endowing various business forms, creating economic value for society, and providing people with a rich and wonderful technological life.

The prospect of China's virtual reality market is very broad. According to IDC data, the total investment scale of the global augmented and virtual reality (AR/VR) market in 2021 is close to 14.67 billion US dollars, and is expected to increase to 74.73 billion US dollars in 2026, with a five-year compound growth rate of 38.5%. Among them, the five-year compound growth rate of China's AR/VR market is expected to reach 43.8%, ranking first in the world. In 2021, the scale of IT-related spending in China's AR/VR market will be approximately US$2.13 billion, and will increase to US$13.08 billion in 2026, making it the second largest single-country market in the world.

Virtual reality technology has long been applied in the LED display industry and is boosting the high-quality development of the LED industry.

Promote the widespread application of LED display screens in virtual education

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The application of virtual reality technology can create natural and intuitive learning scenarios, change the traditional PPT-based two-dimensional educational environment such as text and images, use a realistic three-dimensional interactive environment to display teaching content, and turn passive transmission learning into stimulating learning interest and learning. Actively explore and learn to keep students' attention, effectively improving the quality of education and teaching.

Virtual teaching refers to the use of virtual reality technology to display content that is difficult for students to understand during the classroom teaching process, and to set up a three-dimensional space for the image.

Let students comprehend the laws of science through corresponding experience activities, so as to better grasp the key points of knowledge and improve their learning awareness. Make students transition from perceptual cognition to rational cognition, understand knowledge more thoroughly, and realize knowledge internalization. In addition to virtual classrooms, there are also virtual laboratories, virtual libraries, virtual gymnasiums, etc., which are promoting education to reform. As the display carrier of virtual education, LED display will naturally benefit from it.

In layman's terms, VP does not need to use expansion technology, does not need LED floor tiles, needs LED sky screen, and the screen area should be as large as possible; and XR needs to use expansion technology, needs LED floor tiles, LED sky screen is not just needed, the screen itself Compared with VP, the size will be much smaller.

Shooting movies in the XR virtual studio, with high-definition picture quality and realistic display effects, allows actors to perform more freely, is not limited by the time of the venue, can be shot immediately, and saves costs...China's XR virtual studio technology is world-class, and it has won international awards such as Hollywood. It is favored by big brand film and television companies, but its acceptance in the domestic market is not high. It is mainly used in TV studios, anchor spaces, wedding photography and other scenarios.

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The prospect of virtual reality technology is very broad, and there are many scenarios that can be applied. It is also a great benefit for the LED display industry. However, virtual reality technology is not easy for everyone to get a piece of the cake. We must meet customer needs in all aspects such as hardware, software, and content in order to truly tap its maximum value.


Post time: Mar-03-2023

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