In 2023, after breaking through the 10 billion box office mark in just one month, Chinese films will continue to make great strides. On February 2, the box office of "The Wandering Earth 2" broke through the 3 billion mark. This work, adapted from the original novel by author Liu Cixin, has attracted special attention in China. In many international movie theaters with LED movie screens, it is found that the audience is choosing to enjoy this blockbuster visual effect in a more trendy way of watching movies, and at the same time witness another new node of the top domestic science fiction work.
With the rapid development of modern technology, the technical application of cinema projection equipment is also undergoing tremendous changes. Movies have gone from silent to sound, from black and white to color, from film to digital. For more than a hundred years, the application of new technology has undergone revolutionary changes, but the form of projection has always been limited to passive reflection. That is, the movie picture is projected from the projector to the screen, and then reflected from the screen to the eyes of the audience. The emergence of LED digital cinema screen system replaces the traditional passive reflection method with active light-emitting display, which has made significant progress in brightness, color reproduction, black-and-white contrast, and dynamic range, which is a leap forward in projection technology.
High-quality visual feast. "We are the first one in Shanxi, the fifth one in North China, and the 31st piece of LED movie projection equipment in China. During the Spring Festival, we mainly arranged for the release of "The Wandering Earth 2". The overall attendance rate of this hall reached more than 70%. The box office revenue exceeds 300,000, because it is still in the trial operation stage, and the ticket price remains the same as other halls. Due to the ultra-high contrast and color reproduction of HeyLED30000:1, the audience can experience the three-dimensional floating 3D picture, and the feeling after watching it is shocking. The most talked about is that the eyes are comfortable, and some audiences and colleagues from other places come here admiringly, for example, the theater chain in Changzhi once came to visit."
Compared with traditional movie halls, which also play "The Wandering Earth 2", the brightness of the LED movie hall is much higher than other movie halls, the colors are fuller, and the picture is more realistic. The visual fatigue is reduced, and the actual viewing experience is very comfortable. For some big scenes in the film, such as the spectacular scene where the moon debris is about to fall to the earth, this theater fully realizes the naked-eye 3D visual effect, creating a very realistic sense of virtual space. According to Yang Lin, the general manager of the cinema, the HeyLED digital cinema hall of Causeway Bay International Cinema was jointly built by Shanxi Film Co., Ltd. and Causeway Bay International Cinema. It invested 2 million before the Spring Festival to introduce it, hoping to contribute to the movie audiences in our province.
Manager Yang also specifically said that the domestic HeyLED movie screen they introduced has independent intellectual property rights of software and hardware, and this technology was monopolized by foreign brands in the past two years, and its high price discouraged most theaters. "With this screen, the functions of the theater will also be expanded. In the future, it can also be used to hold talk shows, theater performances, electric competitions, conference live broadcasts, etc. Taiyuan Causeway Bay International Cinema will also combine this high-tech advantage to build a theater 'entertainment complex'."
"Regardless of the cost issue, the LED movie screen is almost the perfect choice for the traditional projection projection system's 'disadvantage reduction', 'advantage inheritance', 'highlight increase', and 'unique advantages'." This is the industry's opinion on LED movies A source of screen confidence. And with the development of mini and micro LED technologies in recent years, and the continuation of the scale effect of the LED display market, the cost of LED display systems is declining at an accelerated rate.
It can be seen that the future market of LED movie screens must be bright. At present, due to the cost of products, the downturn in the cinema industry under the new crown, and the influence of consumption habits, the development of LED movie screens still needs "special handling". Taking Nanjing Luopu as an example, the use of LED screens in its dome screen system and flying theater system has been recognized by many customers-the new dome projection system in planetariums and science and technology museums, the effect advantages of LED screens have become a global consensus. For another example, children's halls in some cinemas and multi-functional halls compatible with team activities such as exhibitions have also adopted LED large-screen projection systems to give full play to the advantages of LED screens that can be adjusted within a very high range of display brightness.
For the development of LED movie screens, it is particularly important to mention that the core technology of projection display for traditional digital movie projection is mainly provided by the American company TI, and the products are mainly supplied by European, American and Japanese companies. However, LED large-screen display is a new product that is "world-leading" for Chinese companies in terms of industrial chain, core technology, market and productization. If LED movie screens are popularized on a large scale, it also means that the dominance of the movie screen equipment market will shift from the West to the East.
Post time: Feb-17-2023