2020 outdoor display industry market prospects and current situation analysis

The outdoor display system is composed of computer special equipment, display screen, video input port and system software. With the computer as the processing control center, the electronic screen corresponds to a certain area of the computer monitor (VGA) window point by point, the display content is synchronized in real time, the screen mapping position is adjustable, and the size of the display screen can be easily and freely selected. The display dot matrix uses ultra-high-brightness LED light-emitting tubes (red and green dual primary colors), 256 levels of gray, 65536 color combinations, rich and vivid colors, and supports VGA24-bit true color display mode. Using special program editing and playing software, you can edit, add, delete and modify text, graphics, images and other information through different input means such as keyboard, mouse, scanner. The arrangement is stored in the hard disk of the control host or server, and the sequence and time of the program playing can be integrated and alternately played, and can be superimposed on each other.

According to the Research Report on the Supply and Demand Trends and Investment Risks of China’s Outdoor Display Industry from 2020 to 2025 by Academia Sinica

2020 outdoor display industry market prospects and current situation analysis

After more than ten years of development in the outdoor display industry, the market structure has basically taken shape. After the big waves, several large companies with annual sales of more than 1 billion yuan have emerged. The rapid intervention of capital has stabilized the structure of the mid-to-high-end market, and these companies are basically playing games in the mid-to-high-end sector. However, the middle and low-end wholesale markets are full of variables and irregularities. For this reason, they are favored by brand companies.

Among the total shopping malls that use outdoor display displays, the sales of display products account for 80% of the total sales, and the sales of outdoor displays and other LED display products account for 20% of the total sales. Among all the sales of LED display screens, the sales of outdoor display screens account for 60%, and the sales of indoor and outdoor display screens account for 40%. The export value of China’s LED display screen products accounted for 15% to 20% of all sales. In 2014, the national LED display screen export value was around 5.5 billion yuan.

For enterprises to develop, taking the path of capitalism is their way back. In the outdoor display industry, there are many small and medium-sized enterprises, and choosing to go public is undoubtedly the embodiment of the company’s strength and an important channel for financing. In recent years, the number of LED companies listed on the NEEQ has increased year by year. According to relevant data, more than a dozen companies in the LED industry have been listed on the market in 2016. In 2017, several LED companies have already registered on the NEEQ and even achieved IPOs. Pu Electronics and Jucan Optoelectronics are the latest cases. Next, more LED companies will appear in the list of listed companies will be an inevitable trend.

Entering 2017, many companies have successively released standardized products, such as Powerful Jucai implementing industry standard module size 320×160mm; Huaxia Guangcai outdoor LED display module unified 320mmx160mm standard size; Shanxi Hi-Tech new products continue to release P5, P5.93 outdoor full Color standardization module. The outdoor display industry is developing rapidly. It is estimated that by 2020, the global LED display market will reach US$30 billion. In the huge market, China’s outdoor display screen brand has a low market share, structural overcapacity, and enterprise production management needs to be optimized. At present, China’s labor cost advantage is gradually losing, reducing labor costs and achieving intelligent manufacturing are a major issue. Trends, many large companies have begun to consider replacing manual production models with intelligence. Therefore, LED display companies are facing new challenges such as production efficiency, cost control, and automation, and they also bring more new opportunities.

With the continuous expansion of the outdoor display industry, the development of major brands is very strong. There are 50 LED display application companies in the industry with sales exceeding 100 million yuan, and their sales account for 50% of the total sales of the national LED market. the above. There are nearly 30 companies with annual sales of more than 200 million yuan, which are the backbone of China’s LED display application industry.

There are about 10 companies with outdoor display sales of more than 500 million yuan, which are key backbone companies in the industry, and their sales account for about 30% of the country. Large-scale enterprises and backbones are mainly concentrated in South China, with Shenzhen being the most concentrated, and East China, especially the accessory areas, has grown rapidly in recent years. From the perspective of industry trends, OLED is bound to be the mainstream screen application technology in the future. Excluding the 1.5 billion annual shipments of mobile phones, including PCs, imaging equipment, meters, etc., OLED technology will gradually be used. According to Display Research forecasts, from 2015 to 2020, the global OLED market will grow from 13 billion U.S. dollars to 33 billion U.S. dollars, with a five-year compound annual growth rate of about 20%.

There are more than 500 major enterprises engaged in the research and development, production, and engineering applications of outdoor display applications across the country, with more than 50,000 employees in the industry. Regarding this scale, the China Research Institute of China Research Institute of my country’s LCD display industry, the status of various operating indicators of the market, the status of key enterprises, the development of regional markets, etc. detailed elaboration and in-depth analysis, focusing on LCD displays Detailed and in-depth analysis of business development.

The outdoor display industry research report aims to start from the national economic and industrial development strategy, analyze the future policy trend of outdoor display and the development trend of the regulatory system, and tap the market potential of the outdoor display industry, based on the depth of key market segments The research provides a vivid description of market changes from multiple perspectives such as industrial scale, industrial structure, regional structure, market competition, and industrial profitability, and clarifies the development direction. Forecast the market prospects of the outdoor display business in the future to help customers clear the policy fog and find investment opportunities in the outdoor display industry. Based on a large number of analysis and forecasts, the report studies the future development and investment strategies of the outdoor display industry, providing outdoor display companies with insights into the fierce market competition, adjusting their business strategies in time according to market demand, and making strategic investments. It provides accurate market intelligence information and scientific decision-making basis by choosing the right investment time and the company’s leadership for strategic planning.


Post time: Nov-25-2020