As the LED display application market becomes more and more mature, its segmented products are becoming more and more, and flexible LED display is one of them. However, the same subdivision products of LED display screens, stage rental LED screens, transparent LED screens, special-shaped LED screens and other products have all been welcomed by the market, but flexible LED screens have become an exception-semi-tempered since they came out. Obviously achieved the biggest breakthrough in form, not even as dazzling as the curved screen. What exactly is this for?
“Able to bend and stretch”, unique performance
In the past, the LED display screens we were familiar with were all tough. It seems that electronic display screens and the word “soft” cannot be combined, but the emergence of flexible LED screens has broken this perception. Unlike traditional LED displays that use glass fiber materials and other rigid PCB boards, flexible LED displays use flexible FPC circuit boards, and are made of rubber materials to make masks and bottom shells, coupled with a series of special designs such as special locks and link devices , To ensure the maximum flexibility of the LED display to complete the bending form that other ordinary screens cannot achieve.
In addition, the traditional installation method of large-scale projects such as screw and frame fixing of the traditional LED display screen, while the installation method of the flexible LED screen is as simple as sticking a piece of paper on the wall. Due to its very light weight, flexible LED screens are mostly installed by magnet adsorption, pasting and other methods, simplifying the installation and disassembly process, allowing customers to easily complete the installation work by themselves, greatly reducing the burden of use.
This feature makes it easy to use flexible LED screens when facing some buildings that are difficult to fully fit traditional LED displays, such as arc-shaped walls, columns and other irregular special locations. If the usual LED display is to be installed on a curved wall, there are generally three methods: make the box into a vertical strip shape and splice it; make the box into a curved one and then splice; make a special Unit, and the steel structure of the screen body also needs to be made into an arc. These three methods are undoubtedly very troublesome in production and installation, and the flexible LED screen is more convenient than the others. In view of the above characteristics, the most common application areas of flexible LED screens are also places with more special shapes, such as shopping mall columns, bars, stages, and so on.
In addition to the above, flexible LED screens have more advantages such as single-point maintenance, seamless splicing, and high efficiency and energy saving, which are not available in traditional LED displays.
Technical bottleneck, waiting for new breakthrough
So why does the flexible LED screen with such obvious advantages fail to be widely recognized by the market and gain more market share? This is not unrelated to its existing technical problems.
At present, due to technical reasons, the clarity of flexible LED screens is far inferior to that of traditional LED displays. Therefore, the images displayed are mainly abstract animations instead of traditional videos or pictures, which makes flexible LED screens still unable to Entering into advertising and other fields, it is mostly used for atmosphere adjustment in bars, stages, clothing displays, etc. In addition, since the flexibility of the flexible LED screen is based on the flexibility of the PCB board material itself, once the bending and deformation of the flexible screen exceeds the tolerance of the PCB board, it will cause product damage, and the consequences of this damage are quite serious. Yes-the metal components of the PCB board will be damaged, and maintenance will become extremely troublesome.
Flexible LED screens are still at a disadvantage in the outdoor market. In order to ensure flexibility, the stability and protection of the flexible LED screen without the solid shell is not high. For outdoor waterproof, dustproof, high temperature resistance, etc., the flexible LED screen cannot fully meet the requirements; in addition, the outdoor screen is mostly mounted In mid-air, it has high requirements for stability and relatively low requirements for flexibility. It is impossible for the installation method to be magnetized or pasted in a form of low rigidity. Therefore, even for buildings with curved walls, people often use arcs. Shaped screen instead of flexible LED screen.
However, the most important factor hindering its development is the high production cost, which is difficult to be widely used. In particular, some special-shaped flexible screens require special customization, and different shapes require different specifications of molds, which also increases production costs geometrically. Therefore, too special shapes are still rarely used in production.
Huge potential, broad application prospects
In this way, does the LED flexible screen exist like a “chicken rib”? of course not. On the contrary, its development potential is very considerable. With the advancement and prosperity of my country’s cultural undertakings and the prevalence of cultural performance activities, the application demand for flexible LED screens will greatly increase. In addition, the latest market report shows that by 2021, the global outdoor LED display scale will reach 15.7 billion U.S. dollars, and will grow at a compound annual rate of 15.9%, which will more or less help the application of flexible LED screens.
In the future, the display market will be broader, and dynamic display products such as LED displays will replace some static products and penetrate into more common and wider application fields. Although the current flexible LED screen is difficult to fully adapt to the outdoors, it can also be placed in the glass and displayed outwards, especially its soft, light, and convenient disassembly and assembly characteristics, which have lower professional requirements for users and are more conducive to more Repeated disassembly and use. In the future, if it can be used for external display of car glass and window glass, or instead of advertising products such as fluorescent message boards, and used in more subtle areas, the market is also very considerable. In addition, the flexible screen has a high fit to the building and is more conducive to viewing from multiple angles than traditional LED displays. If the clarity can be improved, it may not be able to replace the bulky and troublesome traditional LED display. Prior to this, the solution of technology and market awareness and promotion will be the first problems that major manufacturers will solve.
Although the current flexible LED screen is still not perfect, we have reason to believe that with the development and improvement of technology and technology, the technical problems of the flexible LED screen will be overcome, and the market “blue ocean” of the flexible LED screen will become very impressive .
Post time: Nov-06-2020