Recently, the “14th Five-Year Plan” and the outline of the long-term goals for 2035 were officially released. As a programmatic document to guide my country’s national economic and social development in the next 5 and 15 years, it will lay the foundation for my country’s development in the next 5 years or even longer. The keynote guides the positive and healthy development of all walks of life in the national economy. For our LED display industry, how to correctly interpret the plan and identify new opportunities for industry development will also greatly affect the future direction of the company.
The plan specifically points out several industries that will receive high attention in the future, such as VR/AR, Internet of Things, 5G, new infrastructure, etc. The LED display industry has high attention. Among them, cultural tourism is also the highlight of the current industry, especially In the late stage of the epidemic, the state vigorously promotes economic recovery in various regions and stimulates domestic demand, which will drive the further prosperity of the cultural and tourism industry.
On the other hand, with the improvement of people’s aesthetic awareness, the current innovation and upgrading of the cultural tourism industry has also entered a period of development, and many equipment, especially the display and visual effect software and hardware, are constantly being updated. Among them, digital display equipment with “immersive experience” as the core is becoming more and more new; at the same time, “immersive experience” is also the key business direction of LED display companies to expand the cultural and tourism industry.
Looking at China, “immersive experience” is becoming the “next outlet” of the cultural tourism industry. In recent years, many LED display companies such as Leyard and Unilumin have exploited cultural IP, used hardware such as LED creative displays and transparent screens, as well as technological applications such as AR, VR, MR, projection, etc. The combined space creation creates an immersive landscape lighting environment, allowing the audience to experience the shock of the senses and the recognition of the mind, creating a whole-hearted “immersive” experience.
At present, there are many immersive cultural tourism projects, such as immersive museums, immersive theme parks, immersive light shows, immersive night tours, etc., coupled with extremely “immersive” interactive and entertainment experiences, fully reflect The beauty of the combination of display technology and cultural experience.
Taking the China Grand Canal Museum as an example, it will reshape a large-scale immersive ancient scene, allowing the audience to go back to the history of thousands of years; design the interactive experience of “knowledge display + escape room”, so that the audience can get a personalized cultural education experience in the fun of the game ;Using LED creative large screen + holographic projection to create a 360¡ã multimedia loop theater, allowing the audience to fully perceive the cultural vitality in a multi-dimensional space.
In order to “make cultural relics come alive”, Phoenix Satellite TV and the Palace Museum previously created a high-tech interactive art performance “Across the River During Qingming Festival 3.0″. This exhibition excavates the artistic charm, cultural connotation and historical features of the original long-volume works, and integrates 8K ultra-high-definition digital interactive technology, 4D dynamic images, and various artistic forms to realize the multi-level interactive and immersive experience between the audience and the works, allowing people to experience the novelty Feel the vitality of traditional culture.
Recently, the immersive light and shadow performance of “Yellow Crane Tower at Night” has amazed tourists in the form of “immersive” story interpretation of “light and shadow + performance”. Using laser projection, laser interaction, foreground LED screen, actor image interaction, 3D animation lights, high-pressure water mist and many other innovative light and shadow technologies to achieve the perfect integration of light and shadow technology and art.
At present, local governments are concerned about light pollution in urban landscape lighting, and are very concerned about energy conservation and environmental protection issues, which also provides opportunities for the wide application of LED, an energy-saving and green landscape lighting product. According to relevant research institute data, my country’s LED landscape lighting in 2019 The output value has reached 110.8 billion yuan. This will further drive the development of the LED display industry.
At the same time, as the epidemic is coming to an end, LED creative display, holography, water curtain, AR, VR and intelligent control are brought together, and light and shadow technology is combined with local culture to create a brand-new night scene tourism with a strong sense of immersion experience. , is becoming an important driving force for economic prosperity in various places, and it is also the top priority of the development of the LED display industry.