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blue book of chinas led display industry analysis and forecast

Table of Contents

“Blue Book of China’s LED Display Industry Analysis and Forecast”

HC LED Screen Network recently issued one of the largest data research results in 2019 in the face of the LED display industry, “China’s LED Display Industry Analysis and Forecast Blue Book”. With the complete success of the blue book launching ceremony, the appearance of the blue book was also shown in front of colleagues in the industry, and attracted close attention of industry insiders in the upper, middle and lower reaches of the industry. This blue book was launched at the end of 2018. After nearly a year of investigation and writing, through scientific research methods and rigorous data review, it integrates the statistical information and statistical data issued by the National Bureau of Statistics, the Ministry of Commerce, the Ministry of Industry and Information Technology, and industry associations. , Written by combining various media and commercial information data, aiming to systematically, comprehensively and professionally analyze the current situation and development trend of the LED display industry market, so as to provide enterprises and industry professionals with a thorough and detailed understanding of the investment in the LED display industry Current trends, provide valuable and guiding results.

“The Blue Book of China’s LED Display Industry Analysis and Forecast” is divided into six chapters, 1. LED display product description; 2. China LED display macro environment analysis; 3. China LED display industry structure analysis; 4. China LED Market overview of the display industry; 5. Introduction to typical enterprises in China’s LED display industry; 6. Prospects for the future development of China’s LED display industry. Systematically, professionally and comprehensively explain and analyze the product definition, classification, function of LED display screens and the macro environment of China’s LED display industry. At the same time, the industrial structure, industry market and related typical enterprises of LED display screens are carried out. After analyzing, and finally looking forward to the future development of the LED display industry, I hope that through the investigation and research of the blue book, the industry and those who want to understand the LED industry can provide the most accurate and valuable information.

LED display product description

“The Blue Book of China’s LED Display Industry Analysis and Forecast” elaborated on the basic concepts and classifications of LED displays: LED, or light-emitting diode, is a self-luminous tube that can quickly convert electrical energy into light energy. The flat panel display composed of multiple LED module panels is the LED display screen. The signal input by the signal source is transmitted and processed by the video processor and other components, and finally imaged on the LED display screen to achieve the purpose of broadcasting video and publishing information. It is widely used in shopping malls, enterprises, schools, stages, banks, Securities, public security, transportation, customs, hospitals, airports, stations, stadiums and other fields.

LED display screens can be classified according to dimensions such as color base color, dot pitch, use environment, etc. Compared with other types of display screens, LED display screens are self-luminous, seamless splicing, and no color difference, which has obvious advantages. Nowadays, LED display screens are mainstream packaging Processes are: DIP, SMD, IMD, COB.

LED display macro environment analysis

This blue book uses the PEST analysis method ?– P is politics, E is economy, S is society, T is technology, and analyzes the LED display industry today.

First, political factors mainly come from taxation on the United States and environmental protection control. Generally speaking, the industry is developing steadily, relying on the support and regulation of government policies and technical standards, and introducing technical standards for downstream Mini LED/Micro LED, E-sports, stadiums and other applications;

Second, economic factors mainly come from the increase in infrastructure investment growth and the situation of international trade. Overall, the macroeconomic development is stable and the urbanization rate continues to increase, which promotes increased demand;

Third, social factors mainly come from smart cities and the security industry. The rise of smart cities and the security industry is becoming a new demand point;

Fourth, LED display technology has gradually matured, and core key technologies such as color restoration and point-by-point correction have also been greatly improved. Emerging technologies continue to emerge in the upper, middle and lower reaches of the industry chain, and reliability and energy saving will become the focus of the industry¡¯s attention and development. In terms of technology, such as COB packaging and Mini/Micro LED.

Basic industry profile

Throughout the development history of the entire LED display, the Blue Book uses scientific methods to divide the development of the LED display industry into six stages: the first stage in the 1970s: the earliest GaP and GaAsP homogeneous junctions are red, yellow, Green and low luminous efficiency LEDs have begun to be used in indicator lights, numbers and text displays; the second stage from the 1970s to 1990: the LED display industry is still in a period of formation and growth, and the application fields are still limited and have not been widely expanded ; The third stage 1990-1995: entering a period of rapid development, information technology has made breakthroughs in various fields, and full-color LED displays appear; the fourth stage 1996-2000: entering a period of overall improvement and adjustment and perfection of the industrial structure . Backbone enterprise groups with a certain scale have begun to emerge, industry competition has increased, and LED full-color display screens have been widely used; the fifth stage 2001-2008: the LED display industry has developed steadily, and the overall scale has increased year by year. New technologies and new products continue to appear, and a certain degree of specialized division of labor has emerged within the industry; the sixth stage from 2009 to present: Continue to maintain rapid development. Industrial development has returned to rationality, competition has intensified, and industrial concentration has continued to increase.

At the same time, the Blue Book also extracts the five characteristics of the current industry development from the six major development stages: The industrial chain is complete: the upstream and downstream have formed a benign interaction, the promotion and application of new products and new technologies are rapid; standardization and intensification The trend is highlighted: the national government, industry associations, upstream and downstream industry chain participants and other parties participate together, and the development of standardization and standardization drives the improvement of the level of industrialization; the continuous improvement of display technology: the product series are gradually enriched, and the overall development of the industry has reached the level of scale. The specialized division of labor and collaboration within the industry has taken initial shape; market competition is fierce: there are a large number of companies, more than 1,000, overcapacity, price wars and other contradictions; future development potential is huge: national and local government policy support, small-pitch LED technology gradually matures .

With the gradual development of the industry, the LED display industry chain continues to integrate, and the phenomenon of industry agglomeration is becoming more and more obvious. The regional distribution of LED display screens is mainly affected by factors such as the distribution characteristics of the industrial chain, climate and environmental characteristics, and government policies. The Pearl River Delta and the Yangtze River Delta are the two regions with the most prominent focus effect of the domestic LED display industry. In the Pearl River Delta region, Shenzhen is a relatively large LED packaging and LED display production base. About 70% to 80% of the enterprises are concentrated in Shenzhen; in the Yangtze River Delta region, it has “chip-package-application-equipment- “Materials-Test” is a relatively complete industrial chain, which concentrates about 10% to 20% of LED display manufacturers. Compared with the Pearl River Delta region, the concentration is relatively low. In other regions, the regional distribution is relatively scattered and more dependent on the support of local regional policies, such as Xiamen City, Beijing City, and Nanchang City.

Overall market sales overview

The blue paper survey data shows that the sales of the LED display industry have gradually changed with the development of the industry. The sales model has gradually expanded from a single model to a diversified direction. After years of development, the LED display industry in China has gradually evolved from rapid development to stable growth. The growth rate has gradually slowed down, and the LED display industry is entering a transitional period. Products will develop in the direction of energy saving, intelligence, lightness and thinness, super-large screens, high-definition and high-density, and normalization of point-by-point calibration. With LED display With the development of high-density screens, the penetration of LED display applications will continue to increase, especially in the security monitoring command and dispatch market, commercial display market and glass curtain wall market. The LED outdoor advertising screen and LED stage rental screen market are in terms of regional development. , Will sink to third- and fourth-tier cities.

It is worth noting that the small-pitch LED display market, as the main force in the development of the LED display industry, leads the industry to enter the blue ocean market. With the gradual maturity of the small-pitch LED display technology and market, its application in the field of indoor large-screen splicing It is becoming more and more common, such as security monitoring command and dispatch center, studio, image display and publicity hall, conference center and report hall. With the further improvement of small-pitch LED display technology, research and development costs are gradually reduced, and the media will gradually Advertising, landscape lighting and other outdoor areas are expanded.

Application scenario market analysis

According to the actual application scenarios of LED displays in China, the Blue Book roughly divides LED display application scenarios into: LED outdoor advertising screen application market, LED commercial display application market, LED display security monitoring command and dispatch market, LED stage rental screen application market , LED display traffic display application market, LED stadium screen application market, LED glass curtain wall application market, LED display TV station application market, LED display theater application market and other nine application markets.

According to the blue paper data, in 2019, the market share of the four major applications of the LED outdoor advertising screen market, the LED commercial display market, the LED display security monitoring command and dispatch market, and the LED stage rental screen market is expected to be close to 80%. The security monitoring command and dispatch The glass curtain wall will grow strongly in the future.

After analyzing the detailed data of the nine application markets, the Blue Book found that the nine application markets have different trends in future development trends: LED outdoor advertising screen applications are widely used and mature, and future development is showing a downward trend; LED commercial display applications The market relies on the development of fine-pitch technology, and the market scale has grown strongly; the LED display security monitoring command and dispatch application market has brought market growth due to the promotion of smart city construction; the LED stage rental screen application market has brought vitality to the market due to the increase in cultural and entertainment consumption; The LED display traffic display application market develops steadily, relying on the country to vigorously develop transportation infrastructure construction; the LED stadium screen application market, national support policies and construction standards enhance application requirements; the LED glass curtain wall application market products and markets need to be mature, and the future development will be strong ; The LED display screen TV station application market relies on government funding and regional economic development, and its growth is limited by technological breakthroughs; the LED display screen theater application market is limited by technology and cost, and its development is at an early stage of exploration.

Customs export situation

According to the blue paper survey of customs export data, from the overall situation of customs exports, China¡¯s LED display exports need to overcome more difficulties to achieve the development goal of stable and improved quality, mainly limited by the international trade situation, such as the global economy. Slow growth, trade protectionism, etc.; China has also given more policy support in supporting exports, such as increasing tax and fee reductions, reducing institutional costs in import and export links, and the ¡°Belt and Road¡± initiative.

In terms of the scale of LED display customs export, the United States, as the country with the largest customs export destination, has a greater impact on the export of LED display products; the appreciation of the renminbi has a greater impact on the exports of LED display companies, especially in US dollars. The export volume of enterprises in China has declined; stimulated by the background of the ¡°Belt and Road¡± construction and the development of small-pitch LED display technology, Chinese LED display companies are expanding their markets in developing countries such as India, Russia, Indonesia, and Malaysia. Enhanced.

LED display future development outlook

After analyzing the above-mentioned LED display macro environment, basic industry overview, market sales, application scenario analysis, and customs export situation, the Blue Book clearly spied several major trends in the future development of the LED display industry, and concluded the following conclusions : New technologies will continue to advance, and the application prospects will be broader. These technologies include chip technology, packaging technology, assembly technology, peripheral equipment, etc.; the development momentum of the small-pitch LED display market is still considerable, mainly due to the substitution of LCD/DLP, enterprises The expansion of exhibition halls, video conferences and other fields, and the blessing of glasses-free 3D, VR and other technologies; the unstoppable development of Mini LED and Micro LED products will lead the new display market. In the next 3 to 5 years, Mini LED will expand into the field of large-size displays Micro LED is expected to be used in mobile phones, VR, car displays, flat panel displays and other fields, and the future is expected; transparent screens and special-shaped screens are booming: With the accelerated development of smart cities and night tourism, LED transparent screens can be used in shopping malls. It is widely used in scenes such as stage, stage and large-scale stores. The special-shaped screen can be used in museums, science and technology museums, concerts, etc. for personalized display.