China Business Intelligence Network News: The development of my country’s?LED display industry?started relatively late, and the early products were mainly single and dual-color displays. With the development of LED device materials and breakthroughs in LED display control technology, thanks to the continuous development and maturity of the industry chain, the LED full-color display market has developed rapidly, and its application fields have been continuously extended, gradually replacing the traditional single and double color screens, projections, etc. Display products have become mainstream large-screen display products indoors and outdoors.
Strong national policy support
With the development of my country’s national economy and the upgrading of consumption structure, the proportion of tertiary industry in the national economy has been increasing year by year. In 2019, the added value of my country’s tertiary industry accounted for 53.9% of GDP, and the consumption expenditure of cultural and sports industries such as culture and sports continued to increase. Policy support, the improvement of people’s cultural living standards and the development of cultural industries have directly driven the growth of demand for LED displays in the cultural and sports industry.
Increased international activities promote industry development
China¡¯s international exchange activities have increased, and the ability to host large-scale events in China has been greatly improved. The 2008 Beijing Olympics, the 60th anniversary celebrations of the founding of the People¡¯s Republic of China in 2009, the 2010 Shanghai World Expo, the 2014 Nanjing Youth Olympic Games, the 2016 Hangzhou G20 Summit, and the 2018 China In a series of large-scale events such as the International Import Expo, the 2019 Beijing World Horticultural Exposition, and the 2019 Asian Cultural Carnival, LED displays have been used on a large scale. The domestic LED display market demand is increasing, and the scale of the LED display application industry is expanding rapidly.
LED display industry development trend
(1) The gradual development of small-pitch LED displays
At present, small-pitch LED displays generally refer to indoor LED displays with LED dot pitches below 2.5mm. Small-pitch LED displays have shown superiority in seamless splicing, picture performance, and cost of use. They are more cost-effective and have increasingly enhanced substitution effects for DLP and LCD. Therefore, the small-pitch LED display market is expected to become the highlight of the industry’s continued growth in the future. In the future, the small-pitch LED market will gradually expand. China Commercial Industry Research Institute predicts that China’s small-pitch LED market will reach 9.8 billion yuan in 2020.
(2) Innovative development of various special-shaped LED displays
Relying on technological innovation, the combination of LED display technology and artistic design has created a larger application space for the industry. Due to the different appearance and structure of LED special-shaped screens, the technical requirements for manufacturers are more stringent. At present, LED special-shaped screen modules mainly have fan-shaped, arc-shaped, circular, cylindrical, triangular and other structural forms. In the future, with the increase of application cases and demonstration effects, the market demand for LED special-shaped screens will increase and it is expected to Modern decoration, landscape, lighting, etc. are combined to form a more beautiful and creative display device.
(3) Accelerating diversified transformation
In recent years, traditional LED display manufacturing technology has become more mature and industry competition has become increasingly fierce. Enterprises in the LED display market are extending to downstream applications, innovating “manufacturing + operation” models, and looking for diversified growth points. In the future, mergers and acquisitions and integration of the LED display industry will continue to deepen, and diversified transformation will accelerate. Some advantageous companies will also rely on their brand and scale advantages in specific segments to extend to the upstream and downstream of the industry chain, transforming the “manufacturing + operation” model , Create new profit growth points and strengthen competitive advantages.
(4) Technical upgrading of domestic enterprises
Under the active guidance of the government and the promotion of larger market prospects, China¡¯s LED industry has developed rapidly in recent years. It has achieved a series of high-end equipment and materials ranging from phosphors and packaging glues to MOCVD, die bonding machines, and wire bonding machines. Localization has greatly promoted the rapid development of China’s LED industry. In the future, the continuous improvement of technology and the accumulation of the brand market will jointly promote domestic enterprises to compete in the international market and expand their global influence.
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