In 2019,?digital media advertising?expenditures are expected to grow by 12% to reach US$254 billion, accounting for 41% of total global advertising expenditures.
As a new trend of?outdoor advertising media?in the 21st century, led display screens have inestimable future market prospects. It is estimated that by 2021, the scale of outdoor?led display screens?in my country will reach 15.7 billion U.S. dollars (about 100 billion yuan), which will be 15.9% per year. The rate of growth.
In 2019, the outdoor led display field will usher in another explosive year.
With such a huge market demand, can everyone get a share?
How should LED display manufacturers and distributors, as well as associated service providers, grasp market application trends and seize development opportunities?
From the following four wonderful LED display market application cases, you may be able to see some doors.
01?The world’s largest double-sided rotating display
At the foot of the Petronas Twin Towers, an iconic building in Kuala Lumpur, Malaysia, there is a six-story shopping mall called Suria KLCC. One of the most spectacular shopping malls in the world was built in 1999 and houses a concert hall, oceanarium, art gallery and children¡¯s scientific discovery center.
Recently, the world¡¯s largest double-sided led display was installed here. This 4.7mm double-sided display with a width of 5.8 meters and a height of 10.2 meters can rotate 359 degrees, which uniquely showcases the many high-end consumer brands in the mall, including Gucci, Chanel, CK, Dior, Ralph Lauren, Apple, etc.
The first thing to install such a?giant display?is to ensure safety. Because this display area is located in the central courtyard of the mall, more than 100,000 people pass by here every day.
At the same time, in order to meet the display needs of advertising brands, in addition to rotating, this display is also equipped with a lifting system that can be lowered to the ground for product demonstrations and brand activities.
Therefore, the quality of the display is very critical. After all, high-end luxury brands will not tolerate even slight deviations from their iconic colors. The product supports a 6-year pixel-to-pixel warranty.
In the end, the local installation team in Kuala Lumpur successfully completed this challenging project with only a 10-day construction period, including the installation and delivery of the double-sided display and rotating system equipment, as well as the lifting system for moving the display up and down. use.
02?The world’s first 4K hanging scoreboard
Basketball fans will surely be impressed by the electronic screens that display wonderful images in real time over the NBA arena. The Wells Fargo Center, home of the Philadelphia 76ers, will have the world’s most technologically advanced arena scoreboard, and the first 4K central entertainment system led display will be used for the 2019-2020 season.
This brand new 4K display has 65% more LED screen space than the existing scoreboard. It has a total of more than 2000 square meters of 4mm video area, and has unprecedented conversion capabilities and multiple format configurations to best highlight the game. Every action.
The centrally suspended display uses two huge trusses for multi-directional movement. Whether it is watching the NBA or the NHL (North American Professional Hockey League), the perfect screen demonstration ability can create a fascinating watching experience.
This 4K display system has two main configurations, which can expand its huge concave sideline screen, each with a screen size of 8.5m*18.9m, and two terminal screens with a size of 8.5m*6.7m, composed of two double-sided trusses. They are suspended separately and can be moved above or below the main display screen. Each truss has a size of 1.5m*20.4m, and can be reduced in size, can be lifted and stored in the roof truss system.
The truss technology package includes stage lighting, 4mm LED display frequency, which can be moved vertically to highlight pre-match programs, intermissions, half-time entertainment, etc., and can be converted into an independent entertainment display for easy light show performance.
03?The world’s largest led display
In 2018, the world’s largest digital billboard was located in Puerto Rico. The size of this led display is 17m*36m, which is 1.8m wider than the NBA basketball court.
The billboard is located in a busy area between San Juan, the capital of Puerto Rico, and the tourist city of Dorado, with a daily traffic volume of 350,000 vehicles.
This billboard provides an unconditional 10-year warranty, including 10-year brightness, 10-year uniformity, and 10-year parts and labor warranty. If the warranty requirements are not met, the supplier will return cash to the customer, which is probably any other LED manufacturing A guarantee that no business can provide.
In fact, this media company called Watchfire has installed more than 200 billboards in Puerto Rico and is known for building digital billboards that can withstand the severe weather conditions on the island.
04?Casino nine-unit led display
Las Vegas in the United States is famous for casino entertainment. In fact, Spokane, Washington is also the preferred destination for Las Vegas-style casino games. It has world-class hotel rooms and luxury spas.
The huge LED display has added a lot to this world-class resort. The nine-screen display is more than 30 meters wide, which is comparable to many spectacular LED video displays on New York¡¯s Times Square and Las Vegas Boulevard.
This fantastic video solution combines the special design and the architecture of the new building, and also considers the external windows. 9 LED video displays are installed above the main entrance of the resort and are eye-catching on the outside of the building. To create the appearance of digital media.
All 9 displays are 7.3m high, adopt SMD LED technology, and have a line spacing of 10mm. Four of the displays are each 2.6m wide, the three displays are each 4.7m wide, and the last two displays are each 3.7m wide.
These LED displays provide long life and low power consumption, can be controlled to display individual content on each screen, or can be used as a whole for unified presentation.
With this nine joint screen, the resort can be used to promote current and upcoming programs, or to promote venue specials, room prices, dining options, shopping attractions, entertainment programs, and so on.
It can be seen that in addition to continuous optimization in terms of quality requirements, display area, etc., after-sales needs for high-standard services will become stronger and stronger, and the development of product application functions will also be further deepened. Competitive gap, the key factor to gain market share.
In addition, special application scenarios such as COB small-pitch LED displays, Mini LEDs, ice screens, smart commercial displays, and light pole screens will also be gradually developed, which is expected to lead a new round of market demand.
Please click here to contact us if you have any inquiry.